tag:blogger.com,1999:blog-17030659195214366682024-03-13T12:09:25.295+00:00adollartwentyI'm looking like a 90's expo walking in the past it could be my retros!Unknownnoreply@blogger.comBlogger146125tag:blogger.com,1999:blog-1703065919521436668.post-26176231927042279672012-12-19T17:42:00.001+00:002012-12-19T17:42:16.497+00:00Fusions & Hybrids | Hero or Villain<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-Nr20upAFKXo/ULz-Mc9a8GI/AAAAAAAABXs/fypgnIE5VaQ/s1600/photo.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="478" src="http://2.bp.blogspot.com/-Nr20upAFKXo/ULz-Mc9a8GI/AAAAAAAABXs/fypgnIE5VaQ/s640/photo.JPG" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Can you name all the sneakers bastardised in this fusion nightmare?</span></b></td></tr>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">It has now been two weeks since Tinker Hatfield and Josh Heard unveiled the </span></b><span class="Apple-style-span" style="color: #222222; line-height: 16px;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">#</span></b></span><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">AirJordanXX8. The shockwaves have passed and the dust settled again allowing the sneaker community to return to its accustomed sense of normality. So the time seems more than right to objectively review the impact that this shoe has had. </span></b></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>On the face of things it has professedly been a long time since Nike and more specifically Air Jordan have so energetically developed and hyped a basketball concept shoe. Wether this is down to the power of Michael Jordan's persona or the the strength of the brand, the one message for the us to take home is the Jordan Brand are at last making an asserted push for new technologies and new levels of performance in their footwear to match their continued reinventing of the basketball aesthetic. But just before there is a huge sigh of relief I feel the urge to play devil's advocate and challenge the majority consensus. </b><b>Is the Air Jordan XX8 not just a glorified </b></span><span class="Apple-style-span" style="color: #222222; font-size: x-small; line-height: 16px;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">#</span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>NikeZoomFlight98 (aka The Glove) or some hi tech fusions? Is it really something revolutionary or not simply the recycling of past ideas or worse still the ideas of market competitors?</b></span><br />
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<a href="http://4.bp.blogspot.com/-ZGgk9n8KBC0/UNG_XCqNJEI/AAAAAAAABYY/PfKhYZa5hmw/s1600/Screen+Shot+2012-12-19+at+13.20.29.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://4.bp.blogspot.com/-ZGgk9n8KBC0/UNG_XCqNJEI/AAAAAAAABYY/PfKhYZa5hmw/s640/Screen+Shot+2012-12-19+at+13.20.29.png" width="480" /></a></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>The reason that these questions are so easy to ask is that the visual similarities to past sneakers is so strong. You could easily be mistaken to believe that the XX8 is in fact the eight or ninth generation version of the original ZF 98. On paper this should not cause problems but because this latest offering has been marketed as the future of basketball footwear, it has not delivered the aesthetic impact that is fit for</b><b> such an introduction. There is a huge gulf in the <a href="http://counterkicks.com/2012/12/a-closer-look-at-air-jordan-xx8s-technology/">complexity of the performance technology </a>built into the shoe and its overall appearance. This is disappointing because </b></span><span class="Apple-style-span" style="color: #222222; font-size: x-small; line-height: 16px;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">#</span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike has wowed its consumer fan base with this same silhouette back in 1998 with the ZF 98. They could have simply retro-ed the originals (<a href="http://www.sneakerfreaker.com/newsflash/Nike-Zoom-Flight-98-the-Glove-To-Return-In-2012/">as promised for this year</a>) allowing them the freedom to create something genuinely new and exciting rather than a shoe who's identity is slowly being tarnished by the talk of being a fusion. Like the clever fusions of the past (AJF3 and AJF5) the XX8 has incorporated a deceptive design that draws attention from the fusion aspect and centres on over accentuation the core classic design that is the sheathing of the inner shoe first used on the ZF98. If you are like me and catch yourself reacting to the aesthetics in such a way why would you not just buy the original, which is what we were sweating over as kids to begin with and still truly want? In truth Nike could have played things better. </b></span><br />
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<b>Now for the second part. If you are someone who rigorously wades through all the promotional material released by Nike in the wake of a new shoe then you would have inevitably come across the interviews with Tinker and Josh. Aside from the joy to be had from designers lifting the lid on their creations, what their creative thought process has revealed is how murky the world of intellectual property is. This sentiment is inevitably heightened since the on suing of FlyKnit-gate but there still seems to be a couple of things to worry about. There was continuous mentioning of the design process being led by the image of a sprint spike for basketball players. If </b></span><span class="Apple-style-span" style="color: #222222; font-size: x-small; line-height: 16px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>#</b></span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Adidas were feeling bullish there would seem to be enough evidence to start locking legal horns with Nike once again but personally on these grounds alone to me there just is insufficient evidence. There's no denying Adidas were per suing the same performance goals with the Derick Rose line but Nike have a long track record of historically developing their footwear in this direction. If history relates then most recently it was the Air Jordan 2009 that was the most recent shoe to be influenced by sprinting as well. After all Nike signed April Holmes and her prosthetic leg inspired the hell of the 2009. But just to make things more complicated, the Adidas Supernatural Creator came out around 2009 and is arguably exactly the same as the Jordan but with just a bigger bootie. </b></span><br />
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">What is more interesting is the similarities in the construction of the sole units shared by the XX8 and the Adidas Puremotion golf shoe. Aesthetic similarities are the first pointer. The technological similarities the second. You just have to have a close look at the XX8's midsole and flight plate to get a sense of where this comparison is coming from. Where the crucial difference might just be is that judging by the full view of the outsole, the midsole and flight plate aren't popular like the Puremotion. This all may sound overly technical but to wrap things up I'll let you decide with a good old fashioned exercise in compare and contrast below. </span> </b><br />
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<a href="http://4.bp.blogspot.com/-cDCryZQNXvY/UNH67k1S_cI/AAAAAAAABZA/Qu5ovKAqlnY/s1600/Air-Jordan-XX8-outsole.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="478" src="http://4.bp.blogspot.com/-cDCryZQNXvY/UNH67k1S_cI/AAAAAAAABZA/Qu5ovKAqlnY/s640/Air-Jordan-XX8-outsole.jpg" width="640" /></a></div>
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<a href="http://1.bp.blogspot.com/-gCkYQoi9WdU/UNH6_QMAxsI/AAAAAAAABZQ/oMXizC020Bg/s1600/1n0c_bos9wa7gMx5FdAS81KJB1bdLtAQOrdmKzJjfgw.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="370" src="http://1.bp.blogspot.com/-gCkYQoi9WdU/UNH6_QMAxsI/AAAAAAAABZQ/oMXizC020Bg/s640/1n0c_bos9wa7gMx5FdAS81KJB1bdLtAQOrdmKzJjfgw.jpeg" width="640" /></a></div>
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<a href="http://1.bp.blogspot.com/-vFmb_3cUP6k/UNH7A5yux_I/AAAAAAAABZY/8uOfy-jvJ9A/s1600/air-jordan-xx8-tech-sheet-7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="612" src="http://1.bp.blogspot.com/-vFmb_3cUP6k/UNH7A5yux_I/AAAAAAAABZY/8uOfy-jvJ9A/s640/air-jordan-xx8-tech-sheet-7.jpg" width="640" /></a></div>
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Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-1703065919521436668.post-924755431834854292012-11-28T13:07:00.000+00:002012-11-28T13:19:04.890+00:00Material Studies | Longevity & Decay<div style="text-align: justify;">
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Just imagine opening a box you believed to have been safely stashed away years ago, only to open it and be confronted with this sore sight. At the time of storing, the motive was brilliantly logical. The Air Jordan XVII was a slept on release, even in this Wizards colourway. Sitting on a pair for some years to come would be an investment for the future. The chance to break out some deadstock Jordans from past gone years is a privilege of a few and in the instance of re-sale a true money spinner (<a href="http://www.complex.com/sneakers/2012/10/the-30-most-influential-niketalk-members-of-all-time/bubbaela1-aka-corgishoe">corgieshoe</a>). The sad reality is the process is by no means an exact science. In more cases than not the result is what you see above - a deadstock pair of sneakers going to waste having never seen the light of day.</span></b></div>
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<a href="http://4.bp.blogspot.com/-d3dsIIfrcvU/UK91dxuLPmI/AAAAAAAABV8/Z0WvObWUc_8/s1600/jordan17destroyed_362105.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="412" src="http://4.bp.blogspot.com/-d3dsIIfrcvU/UK91dxuLPmI/AAAAAAAABV8/Z0WvObWUc_8/s640/jordan17destroyed_362105.jpg" width="640" /></a></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">As I may have hinted at already, keeping your sneakers deadstock or not is a choice that every sneaker enthusiast faces with each and every new purchase. There is no denying that a pair of sneakers looks best fresh out of the box, without a crease in the toe box or the slightest hint of dirt on the outsole. Sometimes, our love of sneakers takes things to levels that we would have never seen coming at that point of first purchase. We are all culpable of wishing eternal life for a special limited edition/ release, ever hoping that the arrival of a new day will bring with it the holy of holy's, the news of the discovery of the elixir of youth for our kicks. The truth is that wether you keep them on ice for years or wear them everyday, the inevitable will happen. They will end up cracked, crumbled, peeling, ripped, stained, torn and above all unwearable. If you want to look at them forever in their pristine state, just take a picture and then wear them so celebrating their transient grace. Sneakers are simply not made to last and it is the materials, not the design, that we can hold accountable for that. </span></b></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Let's get into the science of it!</span></b></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Without breaking down the entire composition of a sneaker into its individual architectural elements there are four major material groups that pose the main problems for any collector. These are textiles, leather, rubber and plastics. A simplistic approach to taxonomy as this does not make plain the susceptibility that each category faces to the weathering effects of time. Thus the grouping of the material types will be done in descending order of durability. This will mean staring with the with the most durable and ending with the least durable. So, introduction aside it's time now for the nitty gritty.</span></b></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><u>Textiles and Leather</u>:</b></span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>The reçurent culprits to much material damage are sunlight and weather cycles. The simple science of this is that excessive sunlight bleaches colour pigments whilst the fluctuation of temperature and moisture content leads to the excessive expansion and contraction of cell structures. This in turn causes them to break precipitating a subsequent loss of strength in the material. </b></span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Had you ever been tempted to apply a dressing to the premium leather of your bespoke Nike Air Force One or OG Jordan then be warned. Not only is it slightly unorthodox behaviour but applied dressings, such as a saddle soap, are fine whilst the object is in use. Let me just stress that again - IN USE. This is because the shoe is usually cleaned and a new dressing reapplied on a regular basis. Once this regular maintenance ceases, however, dressings often start to migrate to the surface where they form a sticky surface layer that attracts dust, etc. The worst bit is that this residual layer of dirt is what supports mould growth that is irreparable. Thus be warned any time you consider adding some form of protective dressing to your kicks. </b></span><br />
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<a href="http://4.bp.blogspot.com/-9lFLMa0T3kI/ULYOTRZaq_I/AAAAAAAABW0/ZI7-vkTXoAc/s1600/Mouldy-Leather-Texture-847944.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://4.bp.blogspot.com/-9lFLMa0T3kI/ULYOTRZaq_I/AAAAAAAABW0/ZI7-vkTXoAc/s640/Mouldy-Leather-Texture-847944.jpg" width="520" /></a></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><u>Rubber and Plastics</u>: </b></span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>This is where things start getting a bit tricky as at this point the temptation is to fall into the trap of being overly scientific and thus boring people to tears. So, I have tried to keep the unadulterated science of it all to a manageable level and more importantly a relevant level.</b></span></div>
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</b></span></div>
<div class="MsoNormal">
<div style="text-align: justify;">
<span lang="EN-AU" style="font-family: Arial, Helvetica, sans-serif;"><b>Rubber
is a very enigmatic material, in respect to its deterioration. Two apparently
identical rubber components in the same environment can behave totally
differently. One component may become brittle and cracked, whilst the other may
become soft and sticky. Unlike most other materials, rubber tends not to be
adversely affected by chlorides (acids). That means touching them with your sweaty hands with not cause any longterm damage. After all someone would have told NBA athletes to stop wiping their sweaty hands on the soles of their sneaker during games. Most importantly of all no real damage with be subjected on them by walking in the dirt of pavements and streets worldwide that exists outside of the sanitised world of the shoe box. </b></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>At this point I'm quickly going to digress but it is all for good reason. To give a flavour of why new sneaker releases are full of new materials that we have never heard of is because there
are over 2 million different types of plastics (and rising) that designers can choose between. What more, many materials can be added to plastics. For sneaker designers it is a means to improve the performance of the shoe. For instance to counter brittleness and impart elasticity plasticisers are used. To lower cost and to add strength bulking agents and fillers are used. For the increased longevity of the sneaker, stabilisers can be added to counter the effects of UV light, to prevent fungal attack or most commonly to reduce the rate of oxidation. </b></span></div>
</div>
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<span class="Apple-style-span" style="font-family: 'Arial Mäori', sans-serif;"><span class="Apple-style-span" style="font-size: 15px;"><br /></span></span></div>
<div class="MsoNormal">
<div style="text-align: justify;">
<span lang="EN-AU" style="font-family: Arial, Helvetica, sans-serif;"><b>Digression aside, probably
the principal cause of deterioration of rubbers and plastics is sunlight. The composition of sunlight is such that its various wavelengths can cause different types of damage in
different plastics. Basically there are two main types of damage - chain scissoring and
cross-linking. </b></span><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Chain
scissoring occurs when enough energy is absorbed to break bonds in the polymer
chains. This results in a weakening of the plastic. For the sneaker head it is often observed as
cracks or chalkiness of the surface of any part of the sole (usually the mid sole). Cross-linking
occurs when absorbed energy promotes the formation of new bonds within the
structure. Over time this can result in a plastic becoming insoluble in
solvents that it was originally soluble in. More relevant to sneakers it can also result in the plastic
becoming less flexible and elastic. This explains why that pair of OG Jordans disintegrated on the first time of wearing them after multiple years of proud display. </span></b><br />
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-9AFxqfcP0G8/ULYOvyikG8I/AAAAAAAABXA/pHDLVmS1otg/s1600/black5destroyed_362105.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="412" src="http://2.bp.blogspot.com/-9AFxqfcP0G8/ULYOvyikG8I/AAAAAAAABXA/pHDLVmS1otg/s640/black5destroyed_362105.jpg" width="640" /></a></div>
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div>
<div style="text-align: justify;">
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">What I fear is that in light of all this science some readers may read this article as an act of scaremongering. Worst still they might read too much into it. Worst of all I might have driven them to such insane measures as this....</span></b></div>
<div style="text-align: justify;">
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-SlmyP896o5g/ULYMCr3vU2I/AAAAAAAABWk/cTIs7VjxQB0/s1600/Screen+Shot+2012-11-28+at+13.02.08.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="478" src="http://1.bp.blogspot.com/-SlmyP896o5g/ULYMCr3vU2I/AAAAAAAABWk/cTIs7VjxQB0/s640/Screen+Shot+2012-11-28+at+13.02.08.png" width="640" /></a></div>
<div style="text-align: justify;">
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>If you have reached this stage of insanity then there is simply no help nor way back to normality. But as good an action as any to avoid the slippery slope to vac packing your entire sneaker collection is simply give them some air time. The beauty of this hobby of sneaker collecting is that everything comes back inevitably and you'll get another chance to re-stock on your favourite models and makers. </b></span></div>
</div>
<!--EndFragment-->Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1703065919521436668.post-63875975431845930772012-11-21T16:51:00.000+00:002012-11-21T16:51:04.428+00:00Designer Database | Eric Avar<div style="text-align: justify;">
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The time has come to profile one of my favourite designers to be associated with </span></b><span class="Apple-style-span" style="color: #222222; font-size: x-small; line-height: 16px;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">#</span></b></span><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Nike. Considered by many to be the most influential designer of the past decade, <a href="http://en-gb.facebook.com/pages/Eric-Avar-Nike-Innovation-Kitchen-Creative-Director/112260215490022">Eric Avar</a> initially planned to follow in his father's career footsteps as a mechanical engineer. As history would relate, however, whilst working at Athlete's Foot in the late 1980's he was completely beguiled by his first encounter with a designer's diagram of a Nike Air Stab. So grabbed by what he had seen he persuaded the dean at Rochester Institute of Technology to let him specialise in the subject of shoe design. The rest is history. From there he spent a six month period working for Adidas before joining the ranks at Nike. Now as Innovation Kitchen Creative Director of Special Projects, Avar has taken the lead of bringing Nike's latest technological innovations and applying them to creating a better performing product. </span></b></div>
<div style="text-align: justify;">
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Air Foamposite One:</b></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-_H-Mc_vZHeE/UKz0Wkz4CHI/AAAAAAAABR8/LQx5SGWAK3A/s1600/nike-air-foamposite-one-dark-neon-royal-white-black-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="434" src="http://3.bp.blogspot.com/-_H-Mc_vZHeE/UKz0Wkz4CHI/AAAAAAAABR8/LQx5SGWAK3A/s640/nike-air-foamposite-one-dark-neon-royal-white-black-2.jpg" width="640" /></a></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Air Flightposite One:</b></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-PgW6cBsQyWs/UKz13-ZERTI/AAAAAAAABSE/ZvFTRjXjEbc/s1600/3220771743_c13e57b0a9.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="http://2.bp.blogspot.com/-PgW6cBsQyWs/UKz13-ZERTI/AAAAAAAABSE/ZvFTRjXjEbc/s640/3220771743_c13e57b0a9.jpg" width="640" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Air Flightposite Two:</b></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-JdBZNr3A3cU/UKz2MUWD0xI/AAAAAAAABSM/iprBVUnIzRc/s1600/Screen+Shot+2012-11-21+at+15.38.35.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="402" src="http://2.bp.blogspot.com/-JdBZNr3A3cU/UKz2MUWD0xI/AAAAAAAABSM/iprBVUnIzRc/s640/Screen+Shot+2012-11-21+at+15.38.35.png" width="640" /></a></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Air Flightposite Three:</b></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-84Zr2YAYlfs/UKz2VWIbEdI/AAAAAAAABSU/28yp7OHgqtw/s1600/c_fp3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="384" src="http://4.bp.blogspot.com/-84Zr2YAYlfs/UKz2VWIbEdI/AAAAAAAABSU/28yp7OHgqtw/s640/c_fp3.jpg" width="640" /></a></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Air Garnett Three:</b></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-9yeLBh1vA9U/UKz2vWYwDtI/AAAAAAAABSc/7hBB_V_36rk/s1600/Screen+Shot+2012-11-21+at+15.43.22.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="346" src="http://4.bp.blogspot.com/-9yeLBh1vA9U/UKz2vWYwDtI/AAAAAAAABSc/7hBB_V_36rk/s640/Screen+Shot+2012-11-21+at+15.43.22.png" width="640" /></a></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Air Huarache Flight:</b></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"><b>(with Hatfield according to the patents)</b></span></div>
<div style="text-align: justify;">
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Air Hyperflight:</b></span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Air Penny One:</b></span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Air Penny Two:</b></span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Air Penny Three:</b></span></div>
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<a href="http://2.bp.blogspot.com/-EP87Jp6lsdY/UKz4zU7s2dI/AAAAAAAABTE/5jSKT1Knxtk/s1600/nike-air-penny-iii-vault-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="420" src="http://2.bp.blogspot.com/-EP87Jp6lsdY/UKz4zU7s2dI/AAAAAAAABTE/5jSKT1Knxtk/s640/nike-air-penny-iii-vault-2.jpg" width="640" /></a></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Air Penny Four:</b></span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Huarache 2K4:</b></span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Hyperdunk:</b></span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Jumpman Pro:</b></span></div>
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<a href="http://1.bp.blogspot.com/-xcJ0J9ZixMU/UKz7alMLesI/AAAAAAAABTs/E8kRWQvzpmk/s1600/jumpman9.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="340" src="http://1.bp.blogspot.com/-xcJ0J9ZixMU/UKz7alMLesI/AAAAAAAABTs/E8kRWQvzpmk/s640/jumpman9.jpg" width="640" /></a></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Zoom Kobe Three:</b></span></div>
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<a href="http://2.bp.blogspot.com/-fzEujzbkmI4/UKz-_v8u_KI/AAAAAAAABUU/GIEb61vdD5o/s1600/nike-zoom-kobe-3-iii-black-mamba-black-black-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="478" src="http://2.bp.blogspot.com/-fzEujzbkmI4/UKz-_v8u_KI/AAAAAAAABUU/GIEb61vdD5o/s640/nike-zoom-kobe-3-iii-black-mamba-black-black-1.jpg" width="640" /></a></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Zoom Kobe Four:</b></span></div>
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<a href="http://1.bp.blogspot.com/-4xYjKpdu8Ms/UKz_TrrLP-I/AAAAAAAABUc/1gd1j7A2mas/s1600/nike-zoom-kobe-iv-4-black-mamba-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="450" src="http://1.bp.blogspot.com/-4xYjKpdu8Ms/UKz_TrrLP-I/AAAAAAAABUc/1gd1j7A2mas/s640/nike-zoom-kobe-iv-4-black-mamba-1.jpg" width="640" /></a></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Zoom Kobe Five:</b></span></div>
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<a href="http://2.bp.blogspot.com/-bbvcBRt1KB8/UKz_evLe35I/AAAAAAAABUk/pYyHi-GXSy0/s1600/nike-zoom-kobe-5-bruce-lee-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://2.bp.blogspot.com/-bbvcBRt1KB8/UKz_evLe35I/AAAAAAAABUk/pYyHi-GXSy0/s640/nike-zoom-kobe-5-bruce-lee-2.jpg" width="640" /></a></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Air Zoom Flight "The Glove":</b></span></div>
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<a href="http://1.bp.blogspot.com/-Pc6sFf3IJBo/UK0BXdgIXEI/AAAAAAAABUs/BPmYYyrNCU8/s1600/Nike-Zoom-Flight-98-The-Glove-Returns-October-2012-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="424" src="http://1.bp.blogspot.com/-Pc6sFf3IJBo/UK0BXdgIXEI/AAAAAAAABUs/BPmYYyrNCU8/s640/Nike-Zoom-Flight-98-The-Glove-Returns-October-2012-1.jpg" width="640" /></a></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Son of Glove:</b></span></div>
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<a href="http://1.bp.blogspot.com/-e3YT_7AbVes/UK0Bm3urOdI/AAAAAAAABU0/ncmSvtY47D8/s1600/1911644b3032d6e6c4e1ae23e7a4d146ae490208.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="444" src="http://1.bp.blogspot.com/-e3YT_7AbVes/UK0Bm3urOdI/AAAAAAAABU0/ncmSvtY47D8/s640/1911644b3032d6e6c4e1ae23e7a4d146ae490208.jpg" width="640" /></a></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Air Zoom GP:</b></span></div>
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<a href="http://3.bp.blogspot.com/-RPOUGCX8WCw/UK0CdDGdVEI/AAAAAAAABU8/46J29MfJWdw/s1600/Screen+Shot+2012-11-21+at+16.33.13.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="416" src="http://3.bp.blogspot.com/-RPOUGCX8WCw/UK0CdDGdVEI/AAAAAAAABU8/46J29MfJWdw/s640/Screen+Shot+2012-11-21+at+16.33.13.png" width="640" /></a></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Air Zoom GP Two:</b></span></div>
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<a href="http://3.bp.blogspot.com/-q770ojZAvXw/UK0C5txt74I/AAAAAAAABVE/GAewU26pJjc/s1600/nike-air-zoom-gp-99_01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="426" src="http://3.bp.blogspot.com/-q770ojZAvXw/UK0C5txt74I/AAAAAAAABVE/GAewU26pJjc/s640/nike-air-zoom-gp-99_01.jpg" width="640" /></a></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Air Zoom GP Three:</b></span></div>
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<a href="http://4.bp.blogspot.com/-U2A031edk2s/UK0E2v9IqQI/AAAAAAAABVM/7MSC_3Y-UX4/s1600/review_gpiii_34partial%5B1%5D.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="558" src="http://4.bp.blogspot.com/-U2A031edk2s/UK0E2v9IqQI/AAAAAAAABVM/7MSC_3Y-UX4/s640/review_gpiii_34partial%5B1%5D.jpg" width="640" /></a></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Air Zoom GP Four:</b></span></div>
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<a href="http://1.bp.blogspot.com/-TFB7M1hiryI/UK0FFkS3wzI/AAAAAAAABVU/R-nKwwqCWew/s1600/Screen+Shot+2012-11-21+at+16.42.52.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="324" src="http://1.bp.blogspot.com/-TFB7M1hiryI/UK0FFkS3wzI/AAAAAAAABVU/R-nKwwqCWew/s640/Screen+Shot+2012-11-21+at+16.42.52.png" width="640" /></a></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: 10px; line-height: 10px;"><a href="" name="U4015666846850MH"></a></span>Unknownnoreply@blogger.com8tag:blogger.com,1999:blog-1703065919521436668.post-69969800740119549092012-11-20T18:18:00.004+00:002012-11-20T18:18:58.046+00:00Designer Database | Tate Kuerbis<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><a href="http://www.linkedin.com/pub/tate-kuerbis/35/697/225">Tate Kuerbis</a> is another designer who's work we need to start associating with his name more often. His career with Nike has seen him rise through the ranks from just a junior designer for Air Jordan to a head designer and eventually a senior footwear designer for the brand. Unlike many designers that will be featured in this database, Tate Kuerbis is in the special bracket of designers that have designed shoes for differing sports. In Keurbis's case his portfolio is heavy with basketball models but includes a selection of tennis models. For those less familiar with his name and work please scroll through the images below. </b></span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>As with all these lists they are not complete and will be continually updated once more patents have been looked at. </b></span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Air Jordan XVIII:</b></span><br />
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<a href="http://2.bp.blogspot.com/-C6lnFVAda6o/UKu_vOGljQI/AAAAAAAABQg/R2_xUbbCTHE/s1600/air-jordan-18-xviii-blacksport-royal.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="456" src="http://2.bp.blogspot.com/-C6lnFVAda6o/UKu_vOGljQI/AAAAAAAABQg/R2_xUbbCTHE/s640/air-jordan-18-xviii-blacksport-royal.jpg" width="640" /></a></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Air Jordan XIX:</span></b><br />
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<a href="http://1.bp.blogspot.com/-kt4He5cYe5E/UKvAfEUsEmI/AAAAAAAABQw/vlvJaShSFqM/s1600/Screen+Shot+2012-11-20+at+17.39.41.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="444" src="http://1.bp.blogspot.com/-kt4He5cYe5E/UKvAfEUsEmI/AAAAAAAABQw/vlvJaShSFqM/s640/Screen+Shot+2012-11-20+at+17.39.41.png" width="640" /></a></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Air Dozer Force:</b></span><br />
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<a href="http://4.bp.blogspot.com/-WJto-FQPPSI/UKvB_9SGTxI/AAAAAAAABQ4/Gg8K311zWoQ/s1600/$(KGrHqJ,!n4F!F)lrBb,BQSCJzQL2Q~~60_35.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="http://4.bp.blogspot.com/-WJto-FQPPSI/UKvB_9SGTxI/AAAAAAAABQ4/Gg8K311zWoQ/s640/$(KGrHqJ,!n4F!F)lrBb,BQSCJzQL2Q~~60_35.JPG" width="640" /></a></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Air Jordan Team 1:</span></b><br />
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<a href="http://3.bp.blogspot.com/-_7of3nlCAiI/UKvCjC3efQI/AAAAAAAABRA/pePvYte1CLo/s1600/107-0702_IMG.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="http://3.bp.blogspot.com/-_7of3nlCAiI/UKvCjC3efQI/AAAAAAAABRA/pePvYte1CLo/s640/107-0702_IMG.JPG" width="640" /></a></div>
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<b>Jordan 12.5:</b></div>
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<a href="http://4.bp.blogspot.com/-SCtp_7Agbhs/UKvDnluyB6I/AAAAAAAABRI/D5ut1LhIt6U/s1600/2110327420_107038d9ab_o.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="426" src="http://4.bp.blogspot.com/-SCtp_7Agbhs/UKvDnluyB6I/AAAAAAAABRI/D5ut1LhIt6U/s640/2110327420_107038d9ab_o.jpg" width="640" /></a></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Uptempo Pro:</b></span></div>
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<a href="http://2.bp.blogspot.com/-j7kDVGlCVwQ/UKvFMWNGyzI/AAAAAAAABRQ/wOp_OG2Zxu8/s1600/Screen+Shot+2012-11-20+at+17.58.57.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="552" src="http://2.bp.blogspot.com/-j7kDVGlCVwQ/UKvFMWNGyzI/AAAAAAAABRQ/wOp_OG2Zxu8/s640/Screen+Shot+2012-11-20+at+17.58.57.png" width="640" /></a></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Nike Vapor IV (tennis):</span></b></div>
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<a href="http://2.bp.blogspot.com/-m3j-IcORSRM/UKvHjH-XOxI/AAAAAAAABRY/UQ81TkN_hfk/s1600/vaporiv-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="218" src="http://2.bp.blogspot.com/-m3j-IcORSRM/UKvHjH-XOxI/AAAAAAAABRY/UQ81TkN_hfk/s640/vaporiv-1.jpg" width="640" /></a></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Sneakers that I couldn't find the images for include:</span></b><br />
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">- Nike Zoom Max Uptempo</span></b><br />
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">- Nike Zoom Flight 98</span></b>Unknownnoreply@blogger.com4tag:blogger.com,1999:blog-1703065919521436668.post-69014802256635559462012-11-13T18:08:00.000+00:002012-11-13T18:08:15.428+00:00Designer Database | Jason Petrie<div style="text-align: justify;">
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I'm well aware that repeating one's facts is as pointless as preaching to the clergy so for those interested in the background story to <a href="https://twitter.com/sevenzro1">Jason Petrie</a> please visit my earlier post on him - <a href="http://www.adollartwenty.blogspot.co.uk/2012/10/the-alphaproject-jason-petrie.html">The Alpha Project</a>. In that post what I failed to do was share with you the manufactured designs of Jason's. So with no further ado here is a list to familiarise yourself with. </span></b></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Nike Force Stat 1:</span></b><br />
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<a href="http://3.bp.blogspot.com/-kbud4xpY3N8/UKKJpMmsRMI/AAAAAAAABPY/E0aWSWJLOWA/s1600/july-26-nike-air-force-stat.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="402" src="http://3.bp.blogspot.com/-kbud4xpY3N8/UKKJpMmsRMI/AAAAAAAABPY/E0aWSWJLOWA/s640/july-26-nike-air-force-stat.jpg" width="640" /></a></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Air Force Stat 2:</b></span><br />
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<a href="http://3.bp.blogspot.com/-j43yexXZ7jg/UKKKbUmoiAI/AAAAAAAABPg/ZScinf0yrts/s1600/nike-air-max-stat-released-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="560" src="http://3.bp.blogspot.com/-j43yexXZ7jg/UKKKbUmoiAI/AAAAAAAABPg/ZScinf0yrts/s640/nike-air-max-stat-released-1.jpg" width="640" /></a></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Nike Air Max Lebron VII:</span></b><br />
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<a href="http://2.bp.blogspot.com/-8OabQhYezTg/UKKKsxCLhLI/AAAAAAAABPo/5za5-WWwf98/s1600/nike-air-max-lebron-vii-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="425" src="http://2.bp.blogspot.com/-8OabQhYezTg/UKKKsxCLhLI/AAAAAAAABPo/5za5-WWwf98/s640/nike-air-max-lebron-vii-1.jpg" width="640" /></a></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Nike Air Windmill Flight:</span></b><br />
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<a href="http://3.bp.blogspot.com/-adtRNB4CsPM/UKKLDXoxYeI/AAAAAAAABPw/-pHoBYwFfi8/s1600/nike-air-flight-windmill_19.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://3.bp.blogspot.com/-adtRNB4CsPM/UKKLDXoxYeI/AAAAAAAABPw/-pHoBYwFfi8/s640/nike-air-flight-windmill_19.jpg" width="640" /></a></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Nike Zoom Flight Club:</span></b><br />
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<a href="http://2.bp.blogspot.com/-RkXZSmKRns4/UKKLYnN4BjI/AAAAAAAABP4/TzVfDNqOo1Y/s1600/Parker-1016.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="424" src="http://2.bp.blogspot.com/-RkXZSmKRns4/UKKLYnN4BjI/AAAAAAAABP4/TzVfDNqOo1Y/s640/Parker-1016.jpg" width="640" /></a></div>
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Unknownnoreply@blogger.com4tag:blogger.com,1999:blog-1703065919521436668.post-68361796715779697682012-11-12T18:40:00.002+00:002012-11-12T22:57:37.374+00:00Design Studio | Designer Database<div class="separator" style="clear: both; text-align: center;">
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</style><a href="http://2.bp.blogspot.com/-Nfip1lZg0Ns/UJqfpHfmYvI/AAAAAAAABMs/S2u21b4rhBw/s1600/50influentialnow8ericavar_331225.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="412" src="http://2.bp.blogspot.com/-Nfip1lZg0Ns/UJqfpHfmYvI/AAAAAAAABMs/S2u21b4rhBw/s640/50influentialnow8ericavar_331225.jpg" width="640" /></a></div>
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<b><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">It has been a long time coming but at last Nike will explore
the design innovation of Nike Basketball through the "<a href="http://nikeinc.com/news/nike-basketball-inside-access-series">Inside Access</a><span style="font-size: small;">"</span>
Series for this NBA season. From creating silhouettes specifically for outdoors
to the fabrication of shorts, finally some light will be shed on every <span style="font-size: small;">step of the design process</span>.
We can only hope that there will be no cutting of cor<span style="font-size: small;">ners<span style="font-size: small;"> <span style="font-size: small;">or <span style="font-size: small;">worse still,</span></span> censoring in fear o<span style="font-size: small;">f copyri<span style="font-size: small;">ght <span style="font-size: small;">infringement</span>. Sneaker culture needs t<span style="font-size: small;">o rekindle it<span style="font-size: small;">s love f<span style="font-size: small;">or the design process and not just for the finished ite<span style="font-size: small;">m. <span style="font-size: small;">We may need to keep ou<span style="font-size: small;">r emotions in <span style="font-size: small;">check as our sky high<span style="font-size: small;"> </span>levels of expectations <span style="font-size: small;">for all things Nike </span>might be the projects ultimate<span style="font-size: small;"> disa<span style="font-size: small;">p</span>pointment. </span></span></span></span></span></span></span></span></span></span></span></span></span></span></b><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;">We should, however, still all be optimistic of this series<span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;">.</span></span><span style="font-size: small;"><span style="font-size: small;"> </span></span></span></span></span></span></span></span></span></span>T<span style="font-size: small;">he spotlight of <span style="font-size: small;">public interest has once again returned to <span style="font-size: small;">the </span>design process and having briefly profiled Jason Petrie </span></span><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;">last time round<span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"> <span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;">it would only be logical t<span style="font-size: small;">o <span style="font-size: small;">continue with the design threa<span style="font-size: small;">d and <span style="font-size: small;">so </span>player profile <span style="font-size: small;">a selected bunch <span style="font-size: small;">from</span> the Nike <span style="font-size: small;">shoe designing team. If like Nike <span style="font-size: small;">the topic for discussion is about <span style="font-size: small;">all things basketball then <span style="font-size: small;"><span style="font-size: small;">the names <a href="http://en.wikipedia.org/wiki/Tinker_Hatfield">Tinker Hatfield</a> and <a href="http://www.linkedin.com/pub/eric-avar/7/5aa/208">Eric Avar</a> <span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;">are the top of <span style="font-size: small;"><span style="font-size: small;">anyone<span style="font-size: small;">'</span>s</span> l<span style="font-size: small;">ist</span></span></span>.<span style="font-size: small;"> <span style="font-size: small;"><span style="font-size: small;">Comparison is innevitab<span style="font-size: small;">le and at times<span style="font-size: small;"> insightful but<span style="font-size: small;"><span style="font-size: small;"> for a comprehensive sneaker for sneaker comparison, it would be</span><span style="font-size: small;"><span style="font-size: small;"> best saved for another day.</span><span style="font-size: small;"> <span style="font-size: small;">For the meantime<span style="font-size: small;"> lets say Avar<span style="font-size: small;">'s shoes are performance monsters<span style="font-size: small;">. The<span style="font-size: small;"> reco<span style="font-size: small;">rds speek for themselves<span style="font-size: small;">: Penny's<span style="font-size: small;">,</span> Foamposites, F<span style="font-size: small;">l</span>ightposites, Hyperdunk and Kobe's last three shoes.<span style="font-size: small;"> </span></span></span></span>Tinker's <span style="font-size: small;">(</span>though <span style="font-size: small;">less spectacular when <span style="font-size: small;">considering perform<span style="font-size: small;">ance) are formal<span style="font-size: small;">ly and stylistic <span style="font-size: small;">second to non<span style="font-size: small;">e</span>. He ca<span style="font-size: small;">n boast of having Air Jordan as his back<span style="font-size: small;">drop and having</span> put elephant print on the <span style="font-size: small;">Air Jordan <span style="font-size: small;">III and patent leather on the X<span style="font-size: small;">I. It's also hard to arg<span style="font-size: small;">ue against the XXIII being one of the best looking sneakers of all the <span style="font-size: small;">Air Jordan line.<span style="font-size: small;"> Last but not least <span style="font-size: small;"><span style="font-size: small;">he created <span style="font-size: small;">a wh<span style="font-size: small;">ole new category of shoe<span style="font-size: small;"> (cross training) but then again we are talking about all things basketba<span style="font-size: small;">ll. </span>What can <span style="font-size: small;">definitively<span style="font-size: small;"></span> be agree<span style="font-size: small;">d upon is th<span style="font-size: small;">ere wou<span style="font-size: small;">ldn't be one without the other<span style="font-size: small;">. </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></b><br />
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;">What I would like to attempt to get started here is to freshen up the arguments apropos of the greatest shoes and their designers for Nike. It will be the subject matter of posts to come in which the nitty gritty details of individual sneakers will be closely examined. As for the meantime a long list needs compiling of designers and their sneakers so by reminding many that there is more to the world of sneaker design that the names Tinker Hatfield and Eric Avar. </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></b><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span>
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span>
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>AARON COOPER</b></span><br />
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><br /></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></b>
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;">Bio - Aaron Cooper has enjoyed quite an eventful 15 years on the footwear industry, and though he's most known for designing the Air Pippen line for Nike Basketball, he's also been able to lay claim to several hits in both the Running and Training categories. After getting his star in hoops and spending a few years in Amsterdam heading up Nike;s European Design Studio, he's back on U.S. soil now, heading Nike's Training division as Global footwear Design Director and guiding the group as it continues to evolve their newly versatile loin of footwear and apparel. </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></b><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Ait Hover Uptempo:</b></span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Air MZ3:</b></span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Air Flight 1996:</b></span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Air Pippen 1: </b></span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Air Pippen 2:</b></span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Ultraflight:</b></span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Ultraposite:</b></span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Air Zoom Generation</b></span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Nike Air Flight Max 2 (Google patents shows a similar lacing system in his name): </b></span><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1703065919521436668.post-14055279384176964192012-10-25T14:59:00.000+01:002012-11-12T18:34:37.875+00:00The AlphaProject | Jason Petrie<div style="text-align: justify;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Many of you will know of his story already...<br /> </b></span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b><a href="https://twitter.com/sevenzro1">Jason Petrie</a> is a sneaker designer who once plied his trade for Fila before realising his true potential at Nike. If you frequently trawl the archives, forums and trending discussions on
<a href="http://niketalk.com/">NikeTalk</a>, at some point you'll have come across Jason Petrie's written and pictorial
contributions. He is a designer that for years has quietly continued to wow us and and give us aesthetically
pleasing, forward thinking performance products with his own signature
flair. I would happily tip him to eventually achieve the profile that Aaron Cooper or Eric Avar have managed during their careers. This may be a highly subjective sentiment but if you were in any doubt let these images persuade you otherwise. </b></span></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1703065919521436668.post-37057292163707277442012-10-11T12:07:00.000+01:002012-10-11T12:07:45.945+01:00Nike SPD | Dan Mather<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-sf1lfQ40-BE/UHV-gtqgvOI/AAAAAAAABE8/g8-cRi-KG7Y/s1600/DAN-MATHER-7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="424" src="http://3.bp.blogspot.com/-sf1lfQ40-BE/UHV-gtqgvOI/AAAAAAAABE8/g8-cRi-KG7Y/s640/DAN-MATHER-7.jpg" width="640" /></a></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Out of the 78 creatives chosen to challenge the function of Nike shoes in the <a href="http://www.nike78.co.uk/">Nike 78 project</a>, Dan Mather's attempt to transform a pair of Nike sneakers into cycling shoes may have the greatest repercussions for the sneaker community. As he rightly states, "cycling shoes are generally designed with one purpose in mind; for transferring power from your foot to the pedal, with most efficiency". Naturally, the balance between aesthetic and function is ignored. For the recreational cyclist who may prefer to priorities aesthetics over function, is currently forced to cycle with a traditional pedal kept either open or to increase performance, worn with <a href="http://truthofaliar.com/2011/05/us-versus-them-leather-pedal-straps/">clips and straps</a>. In the later set up the shoe is subject to wear, damage and eventual deterioration. This is a dilemma that faces any sneaker enthusiast with a disposition for cycling. Carrying a spare pair may seem like an obvious answer but given the frequency of rides one would have yearly, the impracticality of carrying a spare pair and having to change footwear becomes apparent. So Mather's proposal of marrying a bicycle shoe and a sneaker together is not such a bad idea. To quote him directly again, "Nike shoes are ubiquitous with fashion and popular culture irrespective of sport, so I have transformed my Nikes into a pair of cycling shoes that strike the balance between function and aesthetics, creating a pair of functional, yet desirable sneakers you can wear both on and off the bike". </b></span></span></div>
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<a href="http://1.bp.blogspot.com/-YcweB3yxo8o/UHWKXyPYJ6I/AAAAAAAABF0/-1Vd6RBY_WM/s1600/DAN-MATHER-6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="424" src="http://1.bp.blogspot.com/-YcweB3yxo8o/UHWKXyPYJ6I/AAAAAAAABF0/-1Vd6RBY_WM/s640/DAN-MATHER-6.jpg" width="640" /></a></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Judging from the pictures alone, the finished product is not quite there. The profile of the plate and clip still protrudes too much from the sole of the Waffle Racer. The problem is only compounded further by the clip failing to be of equal measurement to the protrusion of the pimples on the sole. If the shoe was to work as a true hybrid the plate and clip would need to be set deeper into the sole in order accommodate the wearing down of the pimples when walking for an extended period of time. A good example of how the concept might have been executed better is like the image below. </b></span></span></div>
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<a href="http://4.bp.blogspot.com/-TWpXGU70_64/UHWR5HPjogI/AAAAAAAABGY/Q1YsG4GeBrs/s1600/nike-clipless-500x375.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="http://4.bp.blogspot.com/-TWpXGU70_64/UHWR5HPjogI/AAAAAAAABGY/Q1YsG4GeBrs/s640/nike-clipless-500x375.jpg" width="640" /></a></div>
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<span style="font-size: small;"><b>The exact working methods of Dam Mather are unknown but I will attempt to explain how a better finish could be achieved. </b></span><br />
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<span style="font-size: small;"><b>Firstly the choice of shoe is important for it's integral to avoid the cleat ripping out of the sole from the sheer volume of power transferred between your foot and the pedal. A general rule of thumb is any sneaker with a polyerethane base instead of the regular EVA foam is best as under extreme pressure it doesn't compress as easily. Also Nike Air Zoom technology is a safe bet <span class="BaseFont"><span id="intelliTXT">because the
air in the Zoom unit(s) is pressurized, while the regular non-zoom air
units are not. If that is all too much to remember the thicker the sole unit the better. The Nike Air Force 1 should be the benchmark. </span></span></b></span><br />
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<span style="font-size: small;"><b><span class="BaseFont"><span id="intelliTXT">Now for the technical details as supplied by Retrofitz:</span></span></b></span></div>
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<a href="http://4.bp.blogspot.com/-Bg-yb_68SZo/UHWipGJio6I/AAAAAAAABG4/POmY0NfiMbs/s1600/-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://4.bp.blogspot.com/-Bg-yb_68SZo/UHWipGJio6I/AAAAAAAABG4/POmY0NfiMbs/s640/-1.jpg" width="614" /></a></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;">Parts:</span></b></span><br />
<span style="font-size: small;"><br /></span>
<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;">1) 2 injection molded impact modified nylon plates</span></b></span><br />
<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;">2) 2 injection molded Shore 85A TPU rubber bumper </span></b></span><br />
<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;">3) 8 stainless steel binding post and screw</span></b></span><br />
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<a href="http://2.bp.blogspot.com/-4Wbh2dSFHmI/UHWjC-9Ic5I/AAAAAAAABHA/p35nmQskyQE/s1600/Picture+3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="http://2.bp.blogspot.com/-4Wbh2dSFHmI/UHWjC-9Ic5I/AAAAAAAABHA/p35nmQskyQE/s640/Picture+3.png" width="640" /></a></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>Cut placement:</b></span></span><br />
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>4) Placement of the thru hole dictates cleat placement</b></span></span><br />
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<a href="http://1.bp.blogspot.com/-37uVpk49U2k/UHWj1RofIzI/AAAAAAAABHI/RWt6KIu5L8I/s1600/-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="514" src="http://1.bp.blogspot.com/-37uVpk49U2k/UHWj1RofIzI/AAAAAAAABHI/RWt6KIu5L8I/s640/-2.jpg" width="640" /></a></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;">Recommended tools:</span></b></span><br />
<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></b></span>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="a" style="left: 663px; letter-spacing: -1px; top: 752px; word-spacing: 3px;">- steel rule die</span></span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="a" style="left: 663px; letter-spacing: -1px; top: 752px; word-spacing: 3px;"></span><span class="a" style="left: 663px; letter-spacing: -1px; top: 854px; word-spacing: 3px;">- drill alignment fixture with custom 3/8” thick UHMW cutting board</span></span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="a" style="left: 663px; letter-spacing: -1px; top: 854px; word-spacing: 3px;"></span><span class="a" style="left: 663px; letter-spacing: -1px; top: 956px; word-spacing: 3px;">- 3/8” thick UHMW cutting board</span><span class="a" style="left: 663px; letter-spacing: -1px; top: 1057px; word-spacing: 6px;"></span></span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="a" style="left: 663px; letter-spacing: -1px; top: 1057px; word-spacing: 6px;">- custom ground <span class="l6">step drill <span class="l6">0.090”/.1875” <span class="w" style="width: 22px;"></span>with stop <span class="l6">gauge</span></span></span></span></span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="a" style="left: 663px; letter-spacing: -1px; top: 1057px; word-spacing: 6px;"><span class="l6"><span class="l6"><span class="l6"></span></span></span></span><span class="a" style="left: 663px; letter-spacing: -1px; top: 1159px; word-spacing: 3px;">- shoe sole thickness gauge </span></span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="a" style="left: 663px; letter-spacing: -1px; top: 1159px; word-spacing: 3px;"></span><span class="a" style="left: 663px; letter-spacing: -1px; top: 1261px; word-spacing: 2px;">- 4 Ton arbor press</span></span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="a" style="left: 663px; letter-spacing: -1px; top: 1261px; word-spacing: 2px;"></span><span class="a" style="left: 663px; letter-spacing: -1px; top: 1362px; word-spacing: 5px;">- aviator snips</span><span class="a" style="left: 663px; letter-spacing: -1px; top: 1464px; word-spacing: 7px;"> </span></span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="a" style="left: 663px; letter-spacing: -1px; top: 1464px; word-spacing: 7px;">- standard screwdriver</span><span class="a" style="left: 663px; letter-spacing: -1px; top: 1566px; word-spacing: 5px;"> </span></span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="a" style="left: 663px; letter-spacing: -1px; top: 1566px; word-spacing: 5px;">- metric ruler</span></span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="a" style="left: 663px; letter-spacing: -1px; top: 1566px; word-spacing: 5px;"></span><span class="a" style="left: 663px; letter-spacing: -1px; top: 1667px; word-spacing: 4px;">- marking pen</span><span class="a" style="left: 663px; letter-spacing: -1px; top: 1769px; word-spacing: 3px;"> </span></span></b></span></div>
<div style="text-align: justify;">
<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="a" style="left: 663px; letter-spacing: -1px; top: 1769px; word-spacing: 3px;">- 1-1/2” wide painters masking tape</span></span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="a" style="left: 663px; letter-spacing: -1px; top: 1769px; word-spacing: 3px;"></span><span class="a" style="left: 663px; letter-spacing: -1px; top: 1871px; word-spacing: 3px;">- 1/2” wide painters masking tape</span></span></b></span></div>
<div style="text-align: justify;">
<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="a" style="left: 663px; letter-spacing: -1px; top: 1871px; word-spacing: 3px;"></span><span class="a" style="left: 663px; letter-spacing: -1px; top: 1973px; word-spacing: 3px;">- drill press or handheld drill</span><span class="a" style="left: 663px; letter-spacing: -1px; top: 2074px; word-spacing: 3px;"> </span></span></b></span></div>
<div style="text-align: justify;">
<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="a" style="left: 663px; letter-spacing: -1px; top: 2074px; word-spacing: 3px;">- 1/8” diameter 4-flute end cutting end mill</span></span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="a" style="left: 663px; letter-spacing: -1px; top: 2074px; word-spacing: 3px;"></span><span class="a" style="left: 663px; letter-spacing: -1px; top: 2176px;">- hacksaw</span><span class="a" style="left: 663px; letter-spacing: -1px; top: 2278px;"> </span></span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="a" style="left: 663px; letter-spacing: -1px; top: 2278px;">- paper</span></span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="a" style="left: 663px; letter-spacing: -1px; top: 2278px;"></span><span class="a" style="left: 663px; letter-spacing: -1px; top: 2379px; word-spacing: 5px;">- large calipers</span></span></b></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>Important facts to check about the sneakers:</b></span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>5) SPD cleats will not properly engage pedal if shoe sole (in the area where the cleat will be located) is greater than 10mm thick. </b></span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>6) If shoe liners are permanently glued into place and cannot be removed, the shoes may not be suitable. </b></span></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;">Next steps:</span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;">7) Remove shoe laces and shoe liners</span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;">8) Layout the thru cut lines on the bottom of the shoe</span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;">9) The cut should be parallel with the shoe centerline</span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;">10) The cut should penetrate the sole only, not the side panels of the shoe</span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;">11) The cut must be placed with consideration for the four threaded fasteners that will hold the cut into place</span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;">12) The inside edge of the cut must be X Dimension = 22mm or less from the widest part of the shoe, this provides 5mm of clearance between the shoe and the pedal. </span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;">13) The Y dimension is subject to disgression:</span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"> - plate placement: insure the mounting holes will penetrate the sole appropriately </span></b></span></div>
<div style="text-align: left;">
<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"> - rider preference: cleat placement has a large influence on power transfer</span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;">and riding efficiency</span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"> - in general the centerline of the cleat should fall somewhere behind the ball of the foot where possible</span></b></span></div>
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<a href="http://4.bp.blogspot.com/-cLDeOKdB5ww/UHaaX68MFsI/AAAAAAAABHs/CHgH9VQBrYk/s1600/Picture+3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="355" src="http://4.bp.blogspot.com/-cLDeOKdB5ww/UHaaX68MFsI/AAAAAAAABHs/CHgH9VQBrYk/s640/Picture+3.png" width="640" /></a></div>
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<a href="http://3.bp.blogspot.com/-eX9Ce-8yqco/UHaaZ9aiorI/AAAAAAAABH0/KrJHOi1Nk7s/s1600/Picture+4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://3.bp.blogspot.com/-eX9Ce-8yqco/UHaaZ9aiorI/AAAAAAAABH0/KrJHOi1Nk7s/s640/Picture+4.png" width="616" /></a></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>14) Confirm cut lines will appropriately penetrate shoe interior and shoe sole</b></span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>15) Some shoes have very narrow toe boxes and the die will have to be carefully plaveed to insure the hole is located appropriately</b></span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>16) Use large calipers to visualize where the die will penetrate the shoe interior</b></span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>17) Make adjustments to the cut location as necessary to avoid cutting thru shoe sides</b></span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>18) Maintain the X=22mm maximum</b></span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>19) Measure twice, cut once!</b></span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>20) Prepare UHMW cutting board, insert inside shoe opposite steel rule</b></span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>21) Use a removed liner to trace and cut the profile on 0.25" thick UHMW cutting board </b></span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>22) The steel rule die will lightly cut the into the UHMW cutting board </b></span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>23) The UHMW cutting board protects the interior of the shoe from being cut by the die</b></span></span></div>
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<a href="http://1.bp.blogspot.com/-IIuMMGFoC8w/UHac9cJYzOI/AAAAAAAABH8/rZzO9DBzjj0/s1600/Picture+3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="578" src="http://1.bp.blogspot.com/-IIuMMGFoC8w/UHac9cJYzOI/AAAAAAAABH8/rZzO9DBzjj0/s640/Picture+3.png" width="640" /></a></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>24) Secure steel rule die to shoe</b></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>25) Align die edges with tape</b></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>26) Use 1.5" wide tape to secure the shoe</b></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>27) Use generous amount of tape to wrap around top of shoe</b></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>28) Confirm die is aligned with the centerline of the shoe</b></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>29) Measure twice, cut once!</b></span></span><br />
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<a href="http://2.bp.blogspot.com/-Qo8lNU8yUeQ/UHaeJLCOCCI/AAAAAAAABIE/D46YGfAV8To/s1600/Picture+3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="515" src="http://2.bp.blogspot.com/-Qo8lNU8yUeQ/UHaeJLCOCCI/AAAAAAAABIE/D46YGfAV8To/s640/Picture+3.png" width="640" /></a></div>
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<a href="http://1.bp.blogspot.com/-8v3B4N7ReyI/UHaeJ9_DnvI/AAAAAAAABIM/fddFEmgVZ_0/s1600/Picture+4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://1.bp.blogspot.com/-8v3B4N7ReyI/UHaeJ9_DnvI/AAAAAAAABIM/fddFEmgVZ_0/s640/Picture+4.png" width="614" /></a></div>
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<a href="http://3.bp.blogspot.com/-m_gpCcEyg38/UHaeK2GtHhI/AAAAAAAABIU/32AWUrWSiOM/s1600/Picture+5.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="532" src="http://3.bp.blogspot.com/-m_gpCcEyg38/UHaeK2GtHhI/AAAAAAAABIU/32AWUrWSiOM/s640/Picture+5.png" width="640" /></a></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><b><span style="font-size: small;">30) Cut hole </span></b></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><b><span style="font-size: small;">31) Repeat previous steps for shoe 2</span></b></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><b><span style="font-size: small;">32) Confirm the steel rule die is placed in the same place on the right shoe as on the left</span></b></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><b><span style="font-size: small;">33) It is mandatory that the cuts are accurately "mirrored" to the opposite shoe for proper cleat alignment</span></b></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><b><span style="font-size: small;">34) Measure twice, cut once!</span></b></span></div>
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<a href="http://3.bp.blogspot.com/-lPn9Dct_9Jk/UHafobQ3XNI/AAAAAAAABIc/HEpZ9k_3ix4/s1600/Picture+4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="424" src="http://3.bp.blogspot.com/-lPn9Dct_9Jk/UHafobQ3XNI/AAAAAAAABIc/HEpZ9k_3ix4/s640/Picture+4.png" width="640" /></a></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>35) Insert hole boring to shoe</b></span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>36) Insure the UHMW cutting board is cut to fit inside shoe interior woth room to spare, otherwise it may cause the fixture to twist and be mis-aligned relative to the cut hole</b></span></span></div>
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<a href="http://3.bp.blogspot.com/-IvnXY1eJDF8/UHagqaXXIwI/AAAAAAAABIs/rf4GCanNPZw/s1600/Picture+3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://3.bp.blogspot.com/-IvnXY1eJDF8/UHagqaXXIwI/AAAAAAAABIs/rf4GCanNPZw/s640/Picture+3.png" width="520" /></a></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>37) Bore 1/8" holes thru shoe sole using the 1/8" four flute cutting endmill </b></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>38) Counter bore the four holes</b></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>39) Repeat these steps for other shoe</b></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>40) Trim nylon plates to fit inside shoes</b></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>41) Make paper cutout of shoe interior using removed liners</b></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>42) Trace cute opening onto paper cutout</b></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>43) Align paper cutout onto nylon plates with opening aligned to the plate details</b></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>44) Transfer outline of shoe interior onto nylon plates using paper cutout template </b></span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><b>45) Trim the nylon plate to fit inside the opposite shoe</b></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><b>46) Assemble nylon plates to shoes </b></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><b>47) Use stainless steel binding head fasteners provided</b></span><br />
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<a href="http://2.bp.blogspot.com/-b-pg1w9U3GQ/UHamtGIPoUI/AAAAAAAABKE/sDD9Wk6ASr0/s1600/Picture+6.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="432" src="http://2.bp.blogspot.com/-b-pg1w9U3GQ/UHamtGIPoUI/AAAAAAAABKE/sDD9Wk6ASr0/s640/Picture+6.png" width="640" /></a></div>
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<b><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">48) Assemble 4 hole threaded plate to both shoes</span></span></b><br />
<b><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">49) Insert shoe liners</span></span></b><br />
<b><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">50) Re-lace shoes </span></span></b></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1703065919521436668.post-77845578086474193242012-09-26T18:37:00.000+01:002012-09-26T18:37:14.337+01:00Collaborations | Where to next for Nike? <div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-o5j9tjw_olk/UE9UaVHl0PI/AAAAAAAABDE/IDodrWfYgjw/s1600/Picture+3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="382" src="http://2.bp.blogspot.com/-o5j9tjw_olk/UE9UaVHl0PI/AAAAAAAABDE/IDodrWfYgjw/s640/Picture+3.png" width="640" /></a></div>
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<span class="Apple-style-span" style="font-family: Verdana, Arial, sans-serif; font-size: 10px; line-height: 15px;"><span style="font-size: small;"><b style="font-family: Arial,Helvetica,sans-serif;">It has been a decade since Nike first explored the potential of reworking their classic silhouettes by inviting artists to freelance with them on a specific sneaker. The "sneakerhead" culture of the early 2000's would dictate the direction that Nike would take when selecting their artist. With Michael Jordan in his swansong, it was the first time that the attraction of indie art and the exclusivity surrounding it was made commercially available. The creation of sneaker boutiques embodied and empowered this new scene. For Nike to make a success of this new and previously closed world, an artist series release was conceived with Brooklyn-native Josh Franklin a.k.a Stash. The rest is history. Many may remember Stash's Nike Air Classic BW, with a release limited to 1000 individually numbered pairs but it was just a single step in a legacy defining series. The Air Force 1 High and Mid were not exempt from a radical re-hauling and nor was the Air Force 1 low and Air Max 95 that constituted the infamous Blue Pack of 2003. But it was no fairytale ending for Stash and his collaboration with Nike. In recent history the relationship between the two has been askew and ultimately soured. Some feel that it's a bit ridiculous, especially considering Nike took Stash from an underground pioneer to a household name. It also must be remembered that Stash, through his revitalizing of old classics with visionary touches of flair, may have proved to Nike that it's the collaborator who truly makes the shoes. Inevitably its hard not to hold the opinion that Stash saw himself and his name to be more important than the artistic creation and its canvass. Naturally you may understand how this might not have sat well with Nike, for nothing is bigger and more important than the Nike Swoosh and the sneaker that it's on. </b></span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 15px;"><b>I so return to my original question. Where does that leave us now? Ostensibly the template has not drastically changed. Nike has since courted many of the worlds best underground and street artists post 2002 who have all tried to emulate the success of Stash, for better or for worse. For those less familiar with who these artists may be here is a selected few:</b></span></span></span><br />
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 15px;"><span style="font-size: small;"><br /></span></span></span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 15px;"><span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 15px;">Unkle/Futura 2000</span></span></b></span> </span></span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 15px;"><span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 15px;">Hiroshi Fujiwara<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"></span></b></span> </span></span></b></span> </span></span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 15px;"><span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 15px;">Skulls of Saigon</span></span></b></span></span></span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 15px;"><span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 15px;"><span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 15px;">Ketsuya Terada</span></span></b></span> </span></span></b></span> </span></span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 15px;"><span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 15px;"><span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 15px;">Claw Money</span></span></b></span></span></span></b></span> </span></span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 15px;">Gasius </span></span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 15px;"> Haze</span></span></b></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b><span class="Apple-style-span" style="line-height: 15px;">These and many more artists like them will be continually approached by Nike for years to come. What all of them have proved is there's an insatiable hunger in the sneaker community for these products. They not only respect these collaborations for successfully combining multiple aspects of street culture, but for this exact reason the collaborations act as an important documentation of the ever changing face of street culture. As Nike knows all too well, this is what people are desperate to be a part of by having to buy a part of it before it disappears and exists only in memory. </span></b></span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b><span class="Apple-style-span" style="line-height: 15px;">For the foreseeable future, this is an unchanging formula for Nike. it's been tried and tested for a decade and is showing no signs of loosing any of the excitement, hype and desire that was first generated by Stash's legacy defining shoes. Baring this in mind, Nike are not finished experimenting with the subject of art and artists. <a href="http://tomsachsmars.com/">The Tom Sachs Mars Space Program</a> with the <a href="http://www.tomsachs.org/item/nikecraft-mars-yard-shoe">Nike Mars Yard Shoe</a> is a case in point. Much of the DNA is the same - a release number of a couple of hundred, use of bespoke materials and innovative design techniques as well as the successful marriage of brand identity with the artist's signature style. The difference is in the story of the shoe. No longer is it an older model getting another facelift but an entirely new creation, purpose built by the artist as an artistic extension of his practice and ideology. The consumers' needs are trivial. This is a hugely conceptual leap for what on the face of things is an all singing all dancing sports company. Or is it? </span></b></span></span></div>
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<b><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 15px;">The tone of the Mars Yard shoe has shifted. It would seem nearer to being a bonafide art work than any Nike creation to this date. That's not from its appearance but from its purpose in the conceptual installation and performance of Tom Sachs' artwork. However, even though the appearance of the shoe is radically different from past Nike models, its functionally exactly the same. It's still a fully functional shoe. The fact that 200 pairs were made commercially available encouraged the consumer to buy into the product in an attempt to try to buy into the artwork itself. The reality was by buying a pair, you were buying a replica of the artwork rather than the genuine article. You were buying into the idea that with these shoes you too would be able to discover, mimic and experience what Tom Sachs' Mars Space Program was actually like. If all of a sudden this seems surprisingly similar then this might be why:</span></span></span></b><br />
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<b><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 15px;"> <iframe allowfullscreen="allowfullscreen" frameborder="0" height="360" src="http://www.youtube.com/embed/PMoEomwHL2U" width="480"></iframe>
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<span class="Apple-style-span" style="font-family: Verdana, Arial, sans-serif; font-size: 10px; line-height: 15px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>All that has happened is Nike are replacing the sporting achievements of a global sports star with the artistic achievements of a world famous artist. Both feats are unachievable by the average person on the street but they may get a bit closer to achieving such greatness by buying the respective shoes. It is nothing short of genius.</b></span></span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b><span class="Apple-style-span" style="line-height: 15px;">This recycling and disguising of past ideas doesn't have to be limited to Nike's own. In 1975 <span class="Apple-style-span" style="line-height: 15px;">Hervé Poulain </span>invited his friend Alexander Calder to design a
car that married artistic excellence to 'an already perfect object' creating what would be the first of a prestigious collection of BMW Art Cars. Since
then some of the greatest names in contemporary art have added to the
collection creating a wide range of artistic interpretations. </span></b></span></span></div>
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<a href="http://2.bp.blogspot.com/-qPtI6HxjaQA/UFxegdxLG0I/AAAAAAAABEE/gE4_IR70cCI/s1600/Artcars1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="406" src="http://2.bp.blogspot.com/-qPtI6HxjaQA/UFxegdxLG0I/AAAAAAAABEE/gE4_IR70cCI/s640/Artcars1.jpg" width="640" /></a></div>
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<a href="http://4.bp.blogspot.com/-RqX4_Tx-LJg/UFxelZb0U1I/AAAAAAAABEU/S9w31M2QPOg/s1600/artcar_title.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="http://4.bp.blogspot.com/-RqX4_Tx-LJg/UFxelZb0U1I/AAAAAAAABEU/S9w31M2QPOg/s640/artcar_title.jpg" width="640" /></a></div>
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<a href="http://4.bp.blogspot.com/-kIvTe1XM11k/UFxemg3iFhI/AAAAAAAABEc/FxpldPv89n8/s1600/bmw-art-collection.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="http://4.bp.blogspot.com/-kIvTe1XM11k/UFxemg3iFhI/AAAAAAAABEc/FxpldPv89n8/s640/bmw-art-collection.jpg" width="640" /></a></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 15px;"><b>Before you cry out in dismay saying this is exactly what Nike have already done with their artist series, you are not entirely wrong. However, what this also represents is the means by which Nike can increase its share in a market previously closed to it. Keeping an open mind, there is only one significant difference between a BMW car and an AF1 - it's cost. Other than that they are remarkably similar. They are both highly functional. They are already the perfect object, a design classic. In fact the designing of shoes and cars are virtually the same. The design is never radically re-hauled and reinvented but simply tailored and tweaked to get that increased bit of performance. <span class="Apple-style-span" style="line-height: 15px;">After
all the AF1 is unchanged for 30 years and can still perform with the
best of today's offering on the hardwood courts of NBA arenas. The same
can be said with BMW's M series'. Cosmetic changes over the years have
reflected the changes in taste and fashion but underneath the bonnet and
bodywork its still the same mechanics and construction. </span></b> </span></span></span></div>
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<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Verdana, Arial, sans-serif; font-size: 10px; line-height: 15px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>As the price would suggest, a BMW car is a luxury item. In stating the obvious, Nike has yet to break into this luxury market. But if it were, it doesn't have to do so by matching the BMW in charging astronomical prices, it rather has to prove to the luxury market that the AF1 is perfect. Perfection or accredited perfection is what drives the luxury market. Even in our economically difficult times, the only bubble not to completely burst is the art bubble. All Nike need to do is get Yayoi Kusama, Daniel Buren, Hans Haake, Chris Ofili or any of the YBA's (the list is endless) to do to the AF1 what a previous generation of artists have done to the BMW art car. Arguably there isn't a better seal of grandeur, decadence and achievement to have a<a href="http://www.independent.co.uk/arts-entertainment/art/news/damien-hirst-and-antony-gormley-customise-ak47s-for-peace-8180543.html?action=gallery"> universally acclaimed artist pay homage to a design by decorating in whatever way they deem fit</a>.</b></span></span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b><span class="Apple-style-span" style="line-height: 15px;">Contrary to the eclectic names of artists suggested for Nike to collaborate with, a little more care and thought would be needed in successfully matching artist with medium. What little brief there might be for such a collaboration would simply enforce the AF1 to remain true to its original design in that it would still have to function as a shoe. The likes of <a href="http://www.frieze.com/issue/review/hans_haacke/">Hans Haacke</a> would be more suited to the artistic challenges of projects such as this - <a href="http://www.nike78.co.uk/">http://www.nike78.co.uk/</a>. In the name of an artist series this is by far the greatest and most dangerous step that Nike have made yet. All their previous methods for collaboration have never allowed for the object desire and functionality of the shoe to be lost. Nike 78 is taking shoes into a realm that the majority of Nike faithfuls may not desire to go. The shoe has finally become something unrecognizable. It has been made impotent for functioning in the real world. It has become the subject and property of art and art alone. Nike have truly embarked upon exploring the new world. </span></b></span></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1703065919521436668.post-71539580132191026292012-08-14T11:15:00.000+01:002012-08-14T11:15:29.396+01:00Green Eyed Envy<div style="text-align: center;">
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, Tahoma, sans-serif; line-height: 22px;">“If the shoe fits in with other things that are going on culturally, you get a perfect storm.”</span></b></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, Tahoma, sans-serif; line-height: 22px;"><span class="Apple-style-span" style="font-size: x-small;">Tinker Hatfield</span></span></b></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="line-height: 22px;"><br /></span></span></b></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="line-height: 22px;">“There was no brief — it was pure experimentation.”</span></span></b></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"><span class="Apple-style-span" style="line-height: 22px;">Eric Avar</span></span></b></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, Tahoma, sans-serif; line-height: 22px;"><b>"We were setting out to create a seamless extension of your body.”</b></span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, Tahoma, sans-serif; line-height: 22px;"><b><span class="Apple-style-span" style="font-size: x-small;">Eric Avar</span></b></span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, Tahoma, sans-serif; line-height: 22px;"><b>“You learn from every project that you do, but I can’t think of many other projects where we learned so much.”</b></span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, Tahoma, sans-serif; line-height: 22px;"><b><span class="Apple-style-span" style="font-size: x-small;">Tracy Teague</span></b></span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, Tahoma, sans-serif; line-height: 22px;"><b>“We’re always trying to evolve platforms and technologies — can we make it more responsive, lighter, more natural motion? There is no finish line.”</b></span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, Tahoma, sans-serif; line-height: 22px;"><b><span class="Apple-style-span" style="font-size: x-small;">Eric Avar</span></b></span></div>
Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-1703065919521436668.post-25134570665321330522012-08-07T10:46:00.000+01:002012-08-07T13:23:14.086+01:00The Sneaker Wall | Dissected<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The Nike Air Max 1:</span></b><br />
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<iframe allowfullscreen="allowfullscreen" frameborder="0" height="360" src="http://www.youtube.com/embed/9JS0jXaoa4c" width="640"></iframe></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1703065919521436668.post-61031998577823687012012-07-31T13:35:00.000+01:002012-07-31T13:38:06.899+01:00Kicks On Film | Recap<div style="text-align: justify;">
<b>The 29/07/12 saw the opening of pop up exhibition Kicks On Film at V22 in Bermondsey, London. An afternoon and evening based around the screening of a broad selection of sneaker documentaries was supplemented by a sneaker installation comprising of 1500 photographs of sneakers displayed as a single artwork on a wall 15 meters long and 5 meters high. </b></div>
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<a href="http://3.bp.blogspot.com/-DWGezzdtorE/UBe75Nw5VtI/AAAAAAAAA_A/XeQSssOY-9c/s1600/photo-8.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://3.bp.blogspot.com/-DWGezzdtorE/UBe75Nw5VtI/AAAAAAAAA_A/XeQSssOY-9c/s640/photo-8.JPG" width="478" /></a></div>
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<b><span class="Apple-style-span" style="background-color: black; color: white;">Taking its inspiration from Flight Club in New York, the installation was designed to showcase the variety and abundance of Nike models both old and new as well as the rare and historically important. The images (all sourced from Sneakerpedia with no repeats) included portions of famed collections from the likes of DJ Clark Kent, Bobbito Garcia, Grandmaster Caz and Mayor. With such an abundance and diversity of sneakers on display it could have been billed as the perfect collection. With the deliberate incompletion of the last row one was led to believe that there is no such thing as the perfect collection as no collection is ever really complete as long as new sneakers are being made. </span></b></div>
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<a href="http://2.bp.blogspot.com/-SUpYPni1Veg/UBe8QtZ2mrI/AAAAAAAAA_I/A9uzbg1D_4Y/s1600/IMG_3708.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="478" src="http://2.bp.blogspot.com/-SUpYPni1Veg/UBe8QtZ2mrI/AAAAAAAAA_I/A9uzbg1D_4Y/s640/IMG_3708.JPG" width="640" /></a></div>
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<span class="Apple-style-span" style="font-family: arial, sans-serif;"><span class="Apple-style-span" style="border-collapse: collapse; color: white;"><b style="background-color: black;">With the closer examination of the wall it became evident that a display of this scale and detail allowed viewers to hunt around for their favourite models and colourways. At times a few felt compelled not just to point at a specific sneaker but take off their own shoes and hold them in the place of the replicated image on the wall. It was hard not to feel the pangs of nostalgia as one would walk up and down the wall reminiscing over the fact that there on the wall was yet another sneaker that had alluded capture in past years. </b></span></span></div>
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<a href="http://1.bp.blogspot.com/-zbp6QFXdUGs/UBfOcFfaLrI/AAAAAAAAA_s/iZ3ecEOF7cg/s1600/photo-1.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://1.bp.blogspot.com/-zbp6QFXdUGs/UBfOcFfaLrI/AAAAAAAAA_s/iZ3ecEOF7cg/s640/photo-1.JPG" width="478" /></a></div>
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<span class="Apple-style-span" style="font-family: arial, sans-serif;"><span class="Apple-style-span" style="border-collapse: collapse;"><b><span class="Apple-style-span" style="color: white;">Seeing the wall from a distance, it was hard not to feel a complete sense of awe and wonder at the scale of installation. It is one thing to have your neck snapped by a pair of sneakers walking past you in the street, but to have a sensory overload on this scale, was an experience like no other. At the most basic of levels it was near impossible not to simply stand there and stare minute after minute, allowing one's brain to slowly process all the information picture by picture. If Nike had felt like they had been left out of the London Olympic party with Adidas bagging the sponsorship gig, then this must be considered a fortuitous and brilliant counter punch.</span><span class="Apple-style-span" style="color: #222222;"> </span></b></span></span></div>
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<a href="http://2.bp.blogspot.com/-OW3RGz0NPK0/UBfQWHc1obI/AAAAAAAABAw/wsOCu3dUpcA/s1600/photo-12.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="478" src="http://2.bp.blogspot.com/-OW3RGz0NPK0/UBfQWHc1obI/AAAAAAAABAw/wsOCu3dUpcA/s640/photo-12.JPG" width="640" /></a><span class="Apple-style-span" style="border-collapse: collapse; color: #222222; font-family: arial, sans-serif; font-size: x-small;"> </span></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1703065919521436668.post-64185405463700795452012-07-22T14:23:00.002+01:002012-07-24T16:40:34.839+01:00SAVE THE DATE!!<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-Or7gkXKxlP0/UAv-tEUhVYI/AAAAAAAAA-w/5acUx4Poam8/s1600/Picture+2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="456" src="http://4.bp.blogspot.com/-Or7gkXKxlP0/UAv-tEUhVYI/AAAAAAAAA-w/5acUx4Poam8/s640/Picture+2.png" width="640" /></a></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">KICKS ON FILM proudly presents a cinematic marathon dedicated to sneaker culture and the representation of sneakers on film.</span></b></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Highlights of the 7 hours of footage will include rare sneaker documentaries and advertising campaigns interspersed with more well know classics and the occasional Michael Jordan highlight reel. Supplementary to the screenings will an installation of 1150 sneaker images ranging from the sublime to the ridiculous including rare treasures from Bobbito Garcia and DJ Clark Kent's collections. </span></b></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">For more information please hit up twitter @robrobroach</span></b></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1703065919521436668.post-16539812637942745072012-06-26T17:44:00.000+01:002012-06-26T17:44:17.744+01:00Exponential Potential | 3D Printing<div class="separator" style="clear: both; text-align: center;">
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<span class="Apple-style-span" style="line-height: 20px;"><span lang="EN-US" style="font-family: Arial; font-size: 11pt;"><b><a href="http://en.wikipedia.org/wiki/3D_printing" target="_blank">3D printing</a> has turned a crucial corner and its true potential is just beginning
to be realised. Since the technology was first paraded to the resounding 'oohs'
and 'ahhs' of the design world, material science has advanced sufficiently to
threaten the more traditional technique of injection molding as being a thing
of the past. The upsetting of this balance can be pinpointed to the advent of
Multi Material 3D Printing Technology (MM3DPT). Where once you could only print
with a specific polymer type (as limited as using only a black ink cartridge in
a traditional printer) MM3DPT allows for the combination of different polymers through
photopolymerization to create different materials with different properties. In
the context of shoe design this allows for the shoe to have a hard sole and
flexible upper thus not compromising the comfort and performance of the shoe
for the wearer. <o:p></o:p></b></span></span></div>
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<a href="http://1.bp.blogspot.com/-fHrXavCFKaU/T98raX2G4EI/AAAAAAAAA6c/NorZf5MnS2w/s1600/article-1334905920348-12AE7097000005DC-37327_466x310.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="424" src="http://1.bp.blogspot.com/-fHrXavCFKaU/T98raX2G4EI/AAAAAAAAA6c/NorZf5MnS2w/s640/article-1334905920348-12AE7097000005DC-37327_466x310.jpg" width="640" /></a></div>
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<b><span lang="EN-US" style="font-family: Arial; font-size: 11pt;">Technicalities
aside, I want to discuss the impact that MM3DPT will have on the sneaker
community. It is safe to say that sneaker design has been all embracing of new technologies
and more often than not has placed itself at the forefront of these
innovations. Nike’s Innovation Kitchen should be enough of a prompt to remind
us of the relentless pace that new technologies, materials and designs are made
commercially available for the sneaker consumer. What has become evident with MM3DPT
is that this quick fire method of designing is </span><span lang="EN-US" style="font-family: Arial; font-size: 11pt;">breaking away from the traditional approach to
shoe design. This is by no means a bad thing for the conventional approach
begins with hand sketches on paper, which are reviewed and revised several
times over until a product concept is approved. The upper materials are then
sourced and the concept sent to a shoe factory, taking several weeks for the
sample show to arrive. The sample is then reviewed and original sketches once
again revised and modified prototypes ordered until the final product design is
reached. This is simply not time efficient.</span><span lang="EN-US" style="color: #00127b; font-family: Arial; font-size: 13pt;"> </span></b><span lang="EN-US" style="font-family: Arial; font-size: 11pt;"><b>The new way would see the initial paper sketch designs moved to 3D CAD software where designs can be manipulated with minimal
effort until product managers are happy with the on-screen concept. And then
with the simple push of a button a prototype shoe can be quickly printed in the
design office, shrinking labour hours significantly. Deconstructing the
design process in such a methodical way may seem somewhat futile, but in
relation to the sneaker consumer, a quicker design process equates to greater
numbers of models, colourways and new designs made available to purchase. </b> <o:p></o:p></span><br />
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<a href="http://3.bp.blogspot.com/--z2RflVkeiw/T-nRnuf65fI/AAAAAAAAA7I/oVR2qClPBcI/s1600/6216962103_c2b2de4237_b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="http://3.bp.blogspot.com/--z2RflVkeiw/T-nRnuf65fI/AAAAAAAAA7I/oVR2qClPBcI/s640/6216962103_c2b2de4237_b.jpg" width="640" /></a></div>
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</span><span class="Apple-style-span" style="color: #252525; font-family: Tahoma, Geneva, Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="line-height: 21px;"><br /></span></span></span><span class="Apple-style-span" style="line-height: 20px;"><div class="MsoNormal" style="line-height: 20pt; text-align: justify;">
<span lang="EN-US" style="font-family: Arial; font-size: 11pt;"><b>
</b></span><br />
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<span lang="EN-US" style="font-family: Arial; font-size: 11pt;"><span lang="EN-US" style="font-family: Arial; font-size: 11pt;"><b>Having
read <span id="goog_144919548"></span><a href="http://counterkicks.com/2012/03/22/design-insight-with-brett-golliff-hacking-the-system-the-future-of-nike-flyknit/" target="_blank">Brett Golliff’s article</a><span id="goog_144919549"></span> on the future implications of Nike’s FlyKnit
technology, the development and marketing landscape for sneakers is radically
going to change within the next few years. Nike’s material development team has
unearthed some extraordinary discoveries in recent memory. Vac Tech, Hyperfuse,
Flywire and FlyKnit have made a precedent for the new direction that sneaker
design is heading. Construction methods and materials used in the 90’s and mid
2000’s are becoming increasingly obsolete due to the rise in synthetic
materials, purpose designed for specific models and releases. But this is not
to say that materials like leather and the craftsmanship that is required in
making a leather shoe is going to be forgotten. Retro releases, bespoke
programes, PE’s and commemorative limited editions are always going to be part
of Nike’s makeup and heritage. But rather than producing them as they do today, within the
nest 10 years these shoes will become even more of a bespoke and collectible. In the same way
that there is a price to be paid for hand made commodities (especially shoes)
there will be increased numbers of Nike boutiques, possibly modeled on the likes
of 21 Mercer St in New York, acting as skilled cobblers ready to make on demand the historic
sneakers of yester year. </b></span></span><br />
<span lang="EN-US" style="font-family: Arial; font-size: 11pt;"><span lang="EN-US" style="font-family: Arial; font-size: 11pt;"><b><br /></b></span></span><br />
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<a href="http://4.bp.blogspot.com/-ORw63IEPszU/T-ncntsmLLI/AAAAAAAAA7U/yaAdC4zAZj8/s1600/bespoke_space.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="426" src="http://4.bp.blogspot.com/-ORw63IEPszU/T-ncntsmLLI/AAAAAAAAA7U/yaAdC4zAZj8/s640/bespoke_space.jpg" width="640" /></a></div>
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<a href="http://4.bp.blogspot.com/-ojpBU95jn-o/T-ncuDY1rCI/AAAAAAAAA7c/thWF8EAKF5s/s1600/6a011279470c7b28a40120a875470c970b-500wi.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="http://4.bp.blogspot.com/-ojpBU95jn-o/T-ncuDY1rCI/AAAAAAAAA7c/thWF8EAKF5s/s640/6a011279470c7b28a40120a875470c970b-500wi.jpg" width="640" /></a></div>
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</div>
</span><span class="Apple-style-span" style="line-height: 20px;"><span class="Apple-style-span" style="font-family: Arial; font-size: 15px; line-height: 26px;"><b>So we have sneaker consumption and production heading in two ways. Option one, will see home printing allowing for the latest up to date performance and innovation based designs to be downloaded off the internet and tailored to your exact foot measurements. This will be possible with the a 3D-scanner that will be complimentary when purchasing a 3D printer. Also sites like Pirate Bay will enable the downloading of "physibles" where people can share and download schematics for 3D printable objects. Option two is for you to go to your nearest Nike boutique and order your own tailored Jordan Retros where they will craft them for you out of the best quality materials but at a price that reflects the quality of the shoe. That is something that Jordan footwear is not abiding by today. If this is the immediate future, then it is a bright bright future indeed. </b></span><div class="MsoNormal" style="line-height: 20pt; text-align: justify;">
<span lang="EN-US" style="font-family: Arial; font-size: 11pt;">
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</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1703065919521436668.post-77497627985957260922012-05-30T12:40:00.000+01:002012-05-30T12:40:25.939+01:00Digital vs Analogue<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-wKOrNGoICvM/T7pASeCyijI/AAAAAAAAA4I/GUvQPN-J5rs/s1600/Air-Force-1-Premium-08-High-Frequency-Digital-Camouflage-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="394" src="http://1.bp.blogspot.com/-wKOrNGoICvM/T7pASeCyijI/AAAAAAAAA4I/GUvQPN-J5rs/s640/Air-Force-1-Premium-08-High-Frequency-Digital-Camouflage-01.jpg" width="640" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
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<div class="MsoNormal" style="text-align: justify;">
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Nike’s big reveal of their Air Force One ‘High Frequency
Digital Camouflage’ is a clear cut reminder that their aesthetics committee is
willing to test new waters. Like the <a href="http://hypebeast.com/2012/02/nike-foamposite-one-galaxy/" target="_blank">Nike Foamposite Galaxy</a> and <a href="http://www.nicekicks.com/2012/05/tom-sachs-nike-craft-space-camp/" target="_blank">Tom Sachs x Nike Craft: Space Camp Project</a>, the HFDC is deeply rooted in Nike’s burgeoning
conceptual portfolio. It feels indebted to the groundwork laid by independent
design projects, in particular <a href="http://store.max100project.com/" target="_blank">Matt Stevens’ Max 100</a>. Despite his conceptual
designs appearing on Nike Air Max 1’s, similarities to the HFDC are easy to
spot when comparing it to the <a href="http://www.youtube.com/watch?v=f2G5ZDFhyVk" target="_blank">Returned, Logical, Puzzled and Equal prints</a>. This
is by no means a negative observation. On the contrary it proves that Nike are
not just willing to support artistic collaborations but more importantly try to
play the game themselves. </span></b></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">It is increasingly feasible that Nike will be releasing a
commemorative AF1 pack for each of the AF1’s 30 years of existence by the end
of this year. If true, time dictates that there will be a flurry of new AF1’s in
the coming months fuelling much speculation over Nike’s every creative step.
With speculation, however, there always needs to be clear differentiation
between what is probable and what the consumer desires. The following ideas certainly reflect
the latter. </span></b></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">
</span></b></div>
<div class="MsoNormal">
<div style="text-align: justify;">
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Continuing with the principal theme of camouflage it would
be interesting to see how Nike would approach creating a sister pack to the
HFDC by basing the aesthetic on analogue not digital image making. Having a
digital vs. analogue aesthetic is a jovial reinterpretation of the classic
battle between old and new. Nike has been scripting this narrative for some
time with their integration of the latest technologies and design elements onto
their classic silhouettes. The challenge set with the analogue pack is it’s not
just enough for the innovation to be the hyperfusing, Vach Tech or using of FreeSole,
but in creating a dated visual affect using these modern of modern methods. To
understand the extent of this problem here are some images of analogue interference
that would best suit the camouflage theme. </span></b></div>
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b></div>
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">
</span></b><br />
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<a href="http://1.bp.blogspot.com/-ckgdfF3IMxk/T74v2nYSSuI/AAAAAAAAA4U/gcVmO57hgnw/s1600/227952964_34fe67a45e_o.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="http://1.bp.blogspot.com/-ckgdfF3IMxk/T74v2nYSSuI/AAAAAAAAA4U/gcVmO57hgnw/s640/227952964_34fe67a45e_o.jpg" width="640" /></a></div>
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<a href="http://2.bp.blogspot.com/-yiIYdnevs9c/T74v67u5TII/AAAAAAAAA4c/G7VDxxeYAEI/s1600/4905157759_acfacc6abd_b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="http://2.bp.blogspot.com/-yiIYdnevs9c/T74v67u5TII/AAAAAAAAA4c/G7VDxxeYAEI/s640/4905157759_acfacc6abd_b.jpg" width="640" /></a></div>
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<a href="http://2.bp.blogspot.com/-vD39t3cCI88/T74v9-NKoXI/AAAAAAAAA4k/FnnraZoR9OU/s1600/5250729021_0fb50c31a9_b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="http://2.bp.blogspot.com/-vD39t3cCI88/T74v9-NKoXI/AAAAAAAAA4k/FnnraZoR9OU/s640/5250729021_0fb50c31a9_b.jpg" width="640" /></a></div>
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<a href="http://4.bp.blogspot.com/-Qo5JYfrjd30/T74wA8kPxlI/AAAAAAAAA4s/RSAjvoudaPE/s1600/3895368849_87358270b5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="http://4.bp.blogspot.com/-Qo5JYfrjd30/T74wA8kPxlI/AAAAAAAAA4s/RSAjvoudaPE/s640/3895368849_87358270b5.jpg" width="640" /></a></div>
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<a href="http://2.bp.blogspot.com/-7AQqaL-K7E4/T74wC-s7VVI/AAAAAAAAA40/06nKCHWwdRE/s1600/analog-interference.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="502" src="http://2.bp.blogspot.com/-7AQqaL-K7E4/T74wC-s7VVI/AAAAAAAAA40/06nKCHWwdRE/s640/analog-interference.jpg" width="640" /></a></div>
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<a href="http://4.bp.blogspot.com/-OCPc17U-VOQ/T74wJHm4cnI/AAAAAAAAA48/G-OjFnTIoiY/s1600/4408432837_180b85e63e_o.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="http://4.bp.blogspot.com/-OCPc17U-VOQ/T74wJHm4cnI/AAAAAAAAA48/G-OjFnTIoiY/s640/4408432837_180b85e63e_o.png" width="640" /></a></div>
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<a href="http://4.bp.blogspot.com/-Xj0Ch4oB5ZU/T74wLxmNbaI/AAAAAAAAA5E/2szWdZAzqj8/s1600/4409211946_515f0f21b0_o.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="http://4.bp.blogspot.com/-Xj0Ch4oB5ZU/T74wLxmNbaI/AAAAAAAAA5E/2szWdZAzqj8/s640/4409211946_515f0f21b0_o.png" width="640" /></a></div>
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<div class="separator" style="clear: both; text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-weight: bold;">Importantly, Nike can draw inspiration from elsewhere too. Attempting to imitate the images above onto fabric pixel-by-pixel runs the risk of loosing the original effect altogether. The differences in material property between electronic images and fabric designs are not only numerous but also hugely complex. The differences between graphic design and fabric design however are concretely more similar. The work of Op artist Bridget Riley is a case in point. Although she investigates many areas of perception, her work, with its emphasis on optical effects is the perfect bridge between electronic images and fabric design. As she explains in this video about her working methods, she emphasises the importance of repetition of pattern to create an overall effect and not the repetition of singular cells or pixels. </span></div>
<br />
<div style="text-align: center;">
<iframe allowfullscreen="" frameborder="0" height="480" src="http://www.youtube.com/embed/_G9eGzxQq2U" width="640"></iframe>
</div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: left;">
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">IMAGES OF HER WORK</span></b>:</div>
<div style="text-align: left;">
<br /></div>
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<a href="http://3.bp.blogspot.com/-P6mtQNT2lNE/T8YFQEELPyI/AAAAAAAAA5Q/_TkpBEO0NcI/s1600/20070823_riley_mains.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="http://3.bp.blogspot.com/-P6mtQNT2lNE/T8YFQEELPyI/AAAAAAAAA5Q/_TkpBEO0NcI/s640/20070823_riley_mains.jpg" width="640" /></a></div>
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<a href="http://3.bp.blogspot.com/-pJKszBhPxYA/T8YFRvtCY9I/AAAAAAAAA5Y/XgkmZuUQjYI/s1600/1963+Fall+emulsion.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://3.bp.blogspot.com/-pJKszBhPxYA/T8YFRvtCY9I/AAAAAAAAA5Y/XgkmZuUQjYI/s640/1963+Fall+emulsion.jpg" width="634" /></a></div>
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<a href="http://2.bp.blogspot.com/-F9mqis14KDw/T8YFS7A0QbI/AAAAAAAAA5g/AXRQOm8eZEs/s1600/2381976519_cb85871d3e.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="426" src="http://2.bp.blogspot.com/-F9mqis14KDw/T8YFS7A0QbI/AAAAAAAAA5g/AXRQOm8eZEs/s640/2381976519_cb85871d3e.jpg" width="640" /></a></div>
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<a href="http://2.bp.blogspot.com/-XGI4SU1Y72Q/T8YFVVWNwFI/AAAAAAAAA5s/SBNMeLq_gXY/s1600/bridget-riley.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="634" src="http://2.bp.blogspot.com/-XGI4SU1Y72Q/T8YFVVWNwFI/AAAAAAAAA5s/SBNMeLq_gXY/s640/bridget-riley.jpg" width="640" /></a></div>
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<a href="http://2.bp.blogspot.com/-UnqgyvPrRDY/T8YFYUqI1iI/AAAAAAAAA54/6RL0OEUferU/s1600/Bridget_Riley_Descending_1965_Emulsion_on_Hardboard_36x36.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="620" src="http://2.bp.blogspot.com/-UnqgyvPrRDY/T8YFYUqI1iI/AAAAAAAAA54/6RL0OEUferU/s640/Bridget_Riley_Descending_1965_Emulsion_on_Hardboard_36x36.jpg" width="640" /></a></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">If Nike were to create something along the lines of what has
been speculated here, it would be first and foremost a triumph of cerebral
design but more importantly a reinforcing of Nike’s increasing success at
bridging the world of art and artist with the world of commercial and consumer driven design.
<span style="mso-spacerun: yes;"> </span></span></b></div>
<!--EndFragment--><br />
<div style="text-align: center;">
<!--EndFragment--></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1703065919521436668.post-71645900645495624992012-05-18T17:03:00.001+01:002012-05-18T17:03:54.681+01:00Nike Craft | Blank Canvas<span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; font-family: Arial; font-size: 15px;"></span><br />
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<a href="http://2.bp.blogspot.com/-7HVge_cLQ0M/T7ZuiC2HOwI/AAAAAAAAA2c/yAvL7BmUdtw/s1600/nike_mocc.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="414" src="http://2.bp.blogspot.com/-7HVge_cLQ0M/T7ZuiC2HOwI/AAAAAAAAA2c/yAvL7BmUdtw/s640/nike_mocc.jpg" width="640" /></a></div>
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<span lang="EN-US" style="font-size: 11pt;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">For
some time now Nike have experimented with traditional craft techniques in
developing new lines of sneakers. Based on the number of existing models,
weaving and knitting have proved to be the two crafts most accommodating of the
design requirements set by Nike. The success of the <a href="http://www.nike.com/en_gb/sportswear/stories/blogs/nike-air-woven" target="_blank">Nike Air Woven</a>, <a href="http://www.nike.com/nikeos/p/sportswear/en_US/view_post?post=en_US/2010/05/05/nike-lunar-woven-chukka" target="_blank">Nike Lunar Chukka Woven</a>, <a href="http://www.freerunseries.com/men-s-nike-air-presto-woven-running-shoes-black-red.html" target="_blank">Nike Air Presto Woven</a>, <a href="http://www.crookedtongues.com/store/product/nike-air-footscape-woven-chukka-trainers-443686-01" target="_blank">Nike Air Footscape</a> and <a href="http://www.nike.com/en_us/sportswear/stories/features/nike-flyknit" target="_blank">Nike FlyKnit</a> is that
the techniques of weaving and knitting are still congruous with the increasing
array of performance based synthetic materials available to Nike’s disposal. <o:p></o:p></span></b></span></div>
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<span lang="EN-US" style="font-size: 11pt;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Nike’s
adoption of weaving and knitting is not simply performance led. There is also a
strong aesthetic incentive. Utilising techniques that integrate different
strands of material in a variety of colours and capable of forming innumerable
patterns and textures opens up a vast number of aesthetic choices. In truth,
Nike has not experimented incongruously with the possibilities on offer. The
most enterprising that they have been is with the Nike Air Footscape or Nike Lunar
Chukka Woven. The Air Footscape is probably the more adventurous of the two.
It’s woven seam running along the outside of the shoe defines it’s strong
aesthetic, in ways similar to the Frankenstein monster. The colour combinations,
however, serve as merely decorative distraction to the focal point that is the
architectural and textural seam. The Lunar Chukka Woven Multicolour, though
less adventurous in design, is principally a study of colour. However, due to
the simplistic geometric design of the weave, the colours remain eye catching
but the composition remains simplistic and very flat. If Nike is not keen to
experiment with different techniques of weaving and knitting to bring an
aesthetic complexity and interest to some of their models, it may be in their
interest to experiment with similar crafts, in particular Needlepoint. <o:p></o:p></span></b></span></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US" style="font-size: 11pt;">To
those less familiar with what needlepoint it is a form of counted thread embroidery in which yarn is stitched through a stiff open weave canvass.</span><span lang="EN-US" style="font-size: 11pt;"> The logic as to how this is relevant to sneaker design is simple. By
understanding the role and properties that the canvass has in the structuring
of the shoe will precipitate the comprehension of both the performance and
aesthetic elements of the design. <o:p></o:p></span></span></b></div>
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<a href="http://1.bp.blogspot.com/-4HOhnFwahWE/T7Zvo411odI/AAAAAAAAA2k/gROb-1GiNTQ/s1600/MonoCanvass.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://1.bp.blogspot.com/-4HOhnFwahWE/T7Zvo411odI/AAAAAAAAA2k/gROb-1GiNTQ/s640/MonoCanvass.jpg" width="632" /></a></div>
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<a href="http://1.bp.blogspot.com/-ats12G32V_0/T7ZvzeVcqSI/AAAAAAAAA2s/J4ewqAyeQh8/s1600/Ponelope.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://1.bp.blogspot.com/-ats12G32V_0/T7ZvzeVcqSI/AAAAAAAAA2s/J4ewqAyeQh8/s640/Ponelope.jpg" width="498" /></a></div>
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<span lang="EN-US" style="font-size: 11pt;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Traditionally,
canvass has been made of cotton, linen or hemp. It is open weave in design.
This means that between each of the threads in the weave there is empty space
forming a cellular design similar to that of a mesh. It is through this empty
space that traditionally a yarn is stitched through to decorate the canvass. As
the yarn is stitched through it reinforces the skeletal canvass structure so by
increasing its durability and potential to form and hold any shape. Canvasses
vary not just in the size of the spaces between each thread but also the number
of threads that are woven to form the canvass. The smaller the holes then the
stronger the canvass is and the more detailed the decoration can be. The same
effects can be achieved by increasing the number of threads in the weave. The
downside to these traditionally formed canvasses is that cotton, linen and hemp
are all relatively heavy and heavier still once you account for the yarn
stitched through for decoration. But this can all be changed. <span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></b></span></div>
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<a href="http://1.bp.blogspot.com/-YwwM5l0idYQ/T7ZwSNeAPEI/AAAAAAAAA20/jAOR8voirpc/s1600/6a00e54f768a5988330120a60bc354970c-320wi.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://1.bp.blogspot.com/-YwwM5l0idYQ/T7ZwSNeAPEI/AAAAAAAAA20/jAOR8voirpc/s640/6a00e54f768a5988330120a60bc354970c-320wi.jpg" width="538" /></a></div>
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<span lang="EN-US" style="font-size: 11pt;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The
current design trends in athletic footwear dictate that the lighter the shoe
the better it is as long as shoe’s level of performance has not been
sacrificed. A prime example of this is the Nike Air Roshe. The entirety of its
upper, toe box and heel counter is made of a woven synthetic mesh. This mesh is
similar in structure to that of a traditional mono canvass. <o:p></o:p></span></b></span></div>
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<a href="http://2.bp.blogspot.com/-50wTKwz0YY8/T7Zwd2w5hdI/AAAAAAAAA28/uad_axbzuZw/s1600/Nike-Roshe-Run-14.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="426" src="http://2.bp.blogspot.com/-50wTKwz0YY8/T7Zwd2w5hdI/AAAAAAAAA28/uad_axbzuZw/s640/Nike-Roshe-Run-14.jpg" width="640" /></a></div>
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<a href="http://3.bp.blogspot.com/-gEQ2uZiNytU/T7ZwgHC3CpI/AAAAAAAAA3E/VQng2jMkzt4/s1600/Nike-Roshe-Run-13.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="426" src="http://3.bp.blogspot.com/-gEQ2uZiNytU/T7ZwgHC3CpI/AAAAAAAAA3E/VQng2jMkzt4/s640/Nike-Roshe-Run-13.jpg" width="640" /></a></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div>
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<span lang="EN-US" style="font-size: 11pt;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Fundamentally,
there is no reason as to why it would not be possible to use contemporary
synthetic materials to re-invent needlepoint embroidery and make it part of an
ever increasing Nike Craft range. Needlepoint should not be defined solely by
the traditional materials that formed its earliest of expressions. Rather it
should be defined by the actual technique of stitching any fiber through any
open weave fabric whether natural or synthetic. As the premise of the craft is
to link individual stitches together to from infinite types of shapes, patterns
and images, there is no need for the whole shoe to be covered in needlepoint.
Needless to say the synthetic mesh is pleasing to the eye in its natural state
as the FlyKnit demonstrates. <o:p></o:p></span></b></span></div>
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<span lang="EN-US" style="font-size: 11pt;"><div style="text-align: justify;">
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US" style="font-size: 11pt;">The real </span><span lang="EN-US" style="font-size: 11pt;">coup de grace of
needlepoint is its potential for complexity. Its potential is best compared to
that of pixels in digital images. A single stitch equates to the same as a
single pixel. The more pixels in a square inch the better the resolution is of
the image. The exact same is true for needlepoint. The more holes that there
are in a square inch of canvass, the more stitches can be made and the more
detailed the image can be. Sadly no one has yet managed to translate this craft
onto sneakers. It thus falls down to you to use your imagination to substitute
some of the traditional needlepoint designs I have sourced below and re-imagine
them on a sneaker. Your task doesn’t just end there. It is also vital that you
imagine a variety of different synthetic and natural fibers have been used for
the stitches to create the same design but for a different effect.</span></span></b></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US" style="font-size: 11pt;"><br /></span></span></b></div>
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<a href="http://4.bp.blogspot.com/-2ket6sO6x9Y/T7Zw_eQYUWI/AAAAAAAAA3s/pN-RiUUtgwY/s1600/Picture+4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="564" src="http://4.bp.blogspot.com/-2ket6sO6x9Y/T7Zw_eQYUWI/AAAAAAAAA3s/pN-RiUUtgwY/s640/Picture+4.png" width="640" /></a></div>
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</span></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1703065919521436668.post-76026792247267523892012-05-14T18:48:00.001+01:002012-05-17T18:05:09.173+01:00No Blood | No Foul<div style="text-align: center;">
<iframe allowfullscreen="" frameborder="0" height="400" mozallowfullscreen="" src="http://player.vimeo.com/video/40780968?title=0&byline=0&portrait=0" webkitallowfullscreen="" width="640"></iframe>
</div>
<div style="text-align: center;">
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<b><br /></b></div>
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<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 16px;"><b><u><span class="Apple-style-span" style="color: yellow;">Subject matter</span></u>: Street Basketball</b></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 16px;"><b><u style="background-color: black;"><span class="Apple-style-span" style="color: yellow;">Location</span></u>: 180 courts throughout NYC's five boroughs</b></span></div>
<div style="text-align: justify;">
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 16px;"><u><span class="Apple-style-span" style="color: yellow;">Authors</span></u>: </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 16px;">Bobbito Garcia and Kevin Couliau</span></b></div>
<div style="text-align: justify;">
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 16px;"><u><span class="Apple-style-span" style="color: yellow;">Content</span></u>: An exploration<i> </i>of</span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 16px;"> the definition, history, culture and social impact of New York’s summer b-ball scene </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 16px;">through the voices of playground legends, NBA athletes, and most importantly the common ballplayer. </span></b></div>
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 16px;"><br /></span><br />
<div style="text-align: justify;">
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 16px;">Where Bobbito and Couliau explore the phenomenon that is street basketball, it is my intention to explore the many types footprints left over the years on the hallowed turf. </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 16px;">To conquer outdoor hoops and it's outdoor weather conditions you need a sneaker designed for outdoor use only. It's requirements are to be more sturdy, more resistant to abrasion and to be all black to reflect the players black out and knock out game. </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 16px;">The reality is any time spent in the street and your shoes get dirty. Black may look tough but by bringing dark colours to the outsoles and the midsoles two things happen. One it makes the stance of the shoe look tougher and more rugged. Two it eliminates the dirt variable. If you hadn't suspected already, the shoe in question is the 1992 Nike Air Raid - the first purpose designed outdoor basketball shoe. </span></b></div>
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 16px;"><br /></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-uIfq7zsgXgY/T7EmwxIvkWI/AAAAAAAAA1g/PSbNJcN_Z5Q/s1600/Nike+Air+Raid+1992.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="http://3.bp.blogspot.com/-uIfq7zsgXgY/T7EmwxIvkWI/AAAAAAAAA1g/PSbNJcN_Z5Q/s640/Nike+Air+Raid+1992.jpg" width="640" /></a></div>
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 16px;"> </span><br />
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="line-height: 16px;"><b>In 1992 there were seemingly two distinct approaches to innovation at Nike. They aimed to solve the shared problem of trying to make the ghetto's aura marketable. Solution 1 was the Air Flight Huarache. It stripped the shoe down to its bare minimum. It cut out the center of the shoe exposing the ankle and used a reinforced phylon midsole to lock down the forefront of the shoe, causing less stress on the ankle bone. Seemingly so left field that the mainstream ignored it, Nike found 5 freshmen from the University of Michigan to make it their own. It didn't take long as the Michigan 5 came with the most impressive urban skill set set since Texas Western in 1996. Their only question was, do they come in black? </b></span></span></div>
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: 12px; line-height: 16px;"><br /></span></span><br />
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="line-height: 16px;"><b>Solution 2 was the Nike air Raid which channeled the ghetto's aura not through player associations but rather its own image. Where the design mentality with the Huarache was less is more, the Raid's X-strap, thick outsole, and sheet metal detailing on the outsole suggested the reverse. If there was a shoe that was going to call next on the court this was it. Unlike previous shoe designs, Nike was designing with the street in mind. Interestingly the Raid's X-strap would come to represent the mentality and the mindset of the street. It's inclusion on later professional models like the Air Jordan VII and Air Force Max CB suggested that Nike thought even the professionals could learn a trick or two from the street game. </b><span class="Apple-style-span" style="font-size: 12px;"> </span></span></span></div>
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: 12px; line-height: 16px;"><br /></span></span><br />
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="line-height: 16px;"><b>Another notable chapter in Nike's street basketball ventures is the Darwin Hi. Its release in 1994 was building on the publics popularity of outdoor products. Nike's response to this trend was to design a shoes that was increasingly pushing to become overtly indestructible. The profile of the shoe feels like a boot for the basketball court. Rather than trying to incapsulate the meanness of the ghetto's aura it's design inspiration was for a time when you could be creative: the summer time, the outdoor game - all times when you could just have fun and not take yourself so seriously... the tick going in the opposite direction might just be testament to that. </b><span class="Apple-style-span" style="font-size: 12px;"> </span></span></span></div>
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: 12px; line-height: 16px;"><br /></span></span><br />
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<a href="http://2.bp.blogspot.com/-aIJpCl4kRk8/T7E_2ed5ETI/AAAAAAAAA1s/5w3QbDYSTjQ/s1600/nike-air-darwin-page.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="376" src="http://2.bp.blogspot.com/-aIJpCl4kRk8/T7E_2ed5ETI/AAAAAAAAA1s/5w3QbDYSTjQ/s640/nike-air-darwin-page.jpg" width="640" /></a></div>
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: 12px; line-height: 16px;"> </span></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: 12px; line-height: 16px;"><br /></span></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: 12px; line-height: 16px;"><br /></span></span><br />
<div>
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="line-height: 16px;"><b>As a final offering here is a wrap up of some other notable street basketball staples.</b></span></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: 12px; line-height: 16px;"><br /></span></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="line-height: 16px;"><b>Nike Air Ndestrukt</b><span class="Apple-style-span" style="font-size: 12px;">:</span></span></span><br />
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Nike Air Unlimited:</span></b><br />
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<a href="http://2.bp.blogspot.com/-xgm4Zqdhlt8/T7FC8IpMBSI/AAAAAAAAA18/Y6mNmI0foKo/s1600/nike_air_unlimited_1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="426" src="http://2.bp.blogspot.com/-xgm4Zqdhlt8/T7FC8IpMBSI/AAAAAAAAA18/Y6mNmI0foKo/s640/nike_air_unlimited_1.jpg" width="640" /></a></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Nike Air 2 Strong:</span></b></div>
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<a href="http://1.bp.blogspot.com/-SwaLB933-yg/T7FEoQJCt3I/AAAAAAAAA2E/X7Rs7SpqGcA/s1600/nike-air-2-strong_.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="346" src="http://1.bp.blogspot.com/-SwaLB933-yg/T7FEoQJCt3I/AAAAAAAAA2E/X7Rs7SpqGcA/s640/nike-air-2-strong_.JPG" width="640" /></a></div>
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1703065919521436668.post-2865259063440872572012-05-03T16:43:00.000+01:002012-05-08T14:58:07.293+01:00Wu Tang Clan | The Whole Story<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-0p8BCGkCZnM/T6KldhA6F1I/AAAAAAAAA1E/L7ZM2pmEX4s/s1600/TheRiseandFallofWuTang_4fa152cd7609e.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="588" src="http://3.bp.blogspot.com/-0p8BCGkCZnM/T6KldhA6F1I/AAAAAAAAA1E/L7ZM2pmEX4s/s640/TheRiseandFallofWuTang_4fa152cd7609e.jpg" width="640"></a></div>
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<span class="Apple-style-span" style="color: red;"><b>FULL ANALYSIS AND BREAK DOWN OF THEIR ENTIRE CAREER AFTER THE PAGE BREAK</b></span></div>
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<a href="http://adollartwenty.blogspot.com/2012/05/wu-tang-clan-whole-story.html#more">Read more »</a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1703065919521436668.post-48206743851558177302012-05-02T17:01:00.000+01:002012-05-02T17:01:02.221+01:00The Shoe Box | Past, Present & Future<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-8Vpc5C6WtzY/T6E_IN7RXlI/AAAAAAAAAz0/rHCKYBsABz4/s1600/Picture+1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="http://3.bp.blogspot.com/-8Vpc5C6WtzY/T6E_IN7RXlI/AAAAAAAAAz0/rHCKYBsABz4/s640/Picture+1.png" width="640" /></a></div>
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<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial; font-size: 11.0pt; mso-bidi-font-size: 12.0pt;"><b>The unsung hero of kicksology is indisputably the shoebox.
More often than not its purpose is overlooked and worst still forgotten. It is
accused further of hampering displays, incarcerating its contents and consuming
space with little aesthetic reward. But this should all be forgotten and never
dared to be mentioned again for what else is as capable to preserve and protect
a sneaker better than a shoe box?<o:p></o:p></b></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial; font-size: 11.0pt; mso-bidi-font-size: 12.0pt;"><b>Since 1972 the Nike shoebox as a piece of design has changed
little in style, size and colour. The formula up till the 1990’s had been a
two-piece box comprising of a 6-panelled cardboard container and lid painted
orange with Nike plastered on 5 out of the 6 panels. Post 1998 with the
increased exposure of sneaker collecting the boxes used heavier and more
sophisticated cardboard with additional extras of a beige/ orange and beige
colourway paired with air holes for carrying purposes and the all important
tighter lid seal. Those taking notice in the sneaker community were vocal in
their appreciation of these latest minor developments. Much to their abhor and
astonishment Nike were not finished just yet. The first two major releases to
radically reinvent the shoebox aesthetic were the Nike Shox and the Air Jordan
XVII’s. With the Shox it was the first time that Nike had moved away from the
orange and beige colourway by decorating a larger than normal box in green,
aqua and blue. The Air Jordan XVII’s on the other hand wanted nothing to do
with the tradition of a shoe box thus starting afresh with a silver briefcase,
investment banking style. Unforeseeably the reception of these changes was
cold. A complete turnaround from the sneaker communities positive feedback of
1998. Thus since 2002 Nike has nearly always used a faithfully modernised
version of the 1998 style. </b><o:p></o:p></span></div>
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<span style="font-family: Arial; font-size: 11.0pt; mso-bidi-font-size: 12.0pt;"><b><br /></b></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-uHniDsA0-Rg/T6FZa8YfvAI/AAAAAAAAA0A/hcH8avAxO3c/s1600/Nike-Shoebox-psd34252.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://2.bp.blogspot.com/-uHniDsA0-Rg/T6FZa8YfvAI/AAAAAAAAA0A/hcH8avAxO3c/s640/Nike-Shoebox-psd34252.png" width="640" /></a></div>
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<span style="font-family: Arial; font-size: 11.0pt; mso-bidi-font-size: 12.0pt;"><b><br /></b></span></div>
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<span style="font-family: Arial; font-size: 11.0pt; mso-bidi-font-size: 12.0pt;"><b>
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</b></span></div>
<div class="MsoNormal">
<b><span style="font-family: Arial; font-size: 11.0pt; mso-bidi-font-size: 12.0pt;">It would seem that the future of the shoebox will always
hold true to that wise old saying ‘if it isn’t broken then don’t fix it’. This
is simply not and cannot be the case. The current approach of thinking about
the shoebox is too anaesthetic and scientific, too concerned and overprotective
over its function rather than its identity. Why cannot it be treated to like a
record sleeve? An album record is no dissimilar to a particular sneaker release
in that both are new products and concepts illustrative of new ways of playing
music or designing shoes. Yet where the record sleeve has its own unique album
art to distinguishing it from any other album, a new sneaker release is doomed
to be hidden within the same box like its predecessors with only a sticky label
to distinguish it from the crowd. The shoebox should be reflective of what it
contains. This is not a radical way of thinking. After all it was once the case
when you bought a pair of Nike Air Force One’s you got a complimentary poster that
was a graphic illustration of what that specific shoe stood for. If the poster
is gone then why cannot we have that poster plastered on our box? It is really
an empty canvass that is waiting to be explored fully. I can even add that
artist collaborations with certain models of sneakers never fail to drum up
excitement. What is required is their artistic input should not be limited
purely to the designing of the sneaker but should be visible on both sneaker
and box. <o:p></o:p></span></b></div>
<b>
<div class="MsoNormal">
<br /></div>
<span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 12.0pt; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">Obviously these ideas have been experimented with
and the images below are examples of just that. But the message that should be
taken from all of this is that in the same way that Nike tries to make every
sneaker unique it should attempt to make everyone of it’s shoeboxes reflect
that same ideology. </span><!--EndFragment-->
</b><br />
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<span style="font-family: Arial; font-size: 11.0pt; mso-bidi-font-size: 12.0pt;"><b><span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 12.0pt; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><br /></span></b></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-_XAd2p1xdxc/T6FZqw956_I/AAAAAAAAA0I/8-WLZ_bFrqA/s1600/14_07_10b06.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="410" src="http://2.bp.blogspot.com/-_XAd2p1xdxc/T6FZqw956_I/AAAAAAAAA0I/8-WLZ_bFrqA/s640/14_07_10b06.jpg" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-mCRuygA0y6g/T6FZtzsnGwI/AAAAAAAAA0Q/qOMvnaOOsMI/s1600/Nike-Shoe-Box-Bronx-580x372.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="410" src="http://4.bp.blogspot.com/-mCRuygA0y6g/T6FZtzsnGwI/AAAAAAAAA0Q/qOMvnaOOsMI/s640/Nike-Shoe-Box-Bronx-580x372.jpg" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-ay985t5uzS4/T6FZuHIrPwI/AAAAAAAAA0U/SGArHdZgUSk/s1600/Nike-Shoe-Box-Harlem-580x372.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="410" src="http://4.bp.blogspot.com/-ay985t5uzS4/T6FZuHIrPwI/AAAAAAAAA0U/SGArHdZgUSk/s640/Nike-Shoe-Box-Harlem-580x372.jpg" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-CKoKyMCKW0k/T6FZujNAWnI/AAAAAAAAA0c/u2HgbpPbcoY/s1600/Nike-Shoe-Box-Queens-580x372.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="410" src="http://4.bp.blogspot.com/-CKoKyMCKW0k/T6FZujNAWnI/AAAAAAAAA0c/u2HgbpPbcoY/s640/Nike-Shoe-Box-Queens-580x372.jpg" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-V3gXuSDprl4/T6FZx96Q05I/AAAAAAAAA0o/5XSB5eTA7ZI/s1600/Picture+4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="472" src="http://1.bp.blogspot.com/-V3gXuSDprl4/T6FZx96Q05I/AAAAAAAAA0o/5XSB5eTA7ZI/s640/Picture+4.png" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-mQqCowgzGVA/T6FZzIhiZwI/AAAAAAAAA0w/9wh0bu22Jdw/s1600/large-Nike-shoe-box.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="402" src="http://2.bp.blogspot.com/-mQqCowgzGVA/T6FZzIhiZwI/AAAAAAAAA0w/9wh0bu22Jdw/s640/large-Nike-shoe-box.jpg" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-WHV7As_PXSs/T6FZ3zMw6YI/AAAAAAAAA04/_aHwirIQxNI/s1600/Picture+3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="http://1.bp.blogspot.com/-WHV7As_PXSs/T6FZ3zMw6YI/AAAAAAAAA04/_aHwirIQxNI/s640/Picture+3.png" width="640" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial; font-size: 11.0pt; mso-bidi-font-size: 12.0pt;"><b><span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 12.0pt; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><br /></span></b></span></div>
<!--EndFragment-->Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1703065919521436668.post-89207505921779215842012-04-30T16:05:00.000+01:002012-04-30T16:05:45.059+01:00Improving Flywire<!--[if gte mso 9]><xml>
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<span lang="EN-US" style="font-family: Arial; mso-ansi-language: EN-US; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 13.0pt;"><b>To
give a brief background to those less familiar with Flywire, it was invented by
Jay Meschter, Director of Innovation at Nike, and debuted at the 2007 Athletics
World Championships. Drawing inspiration from the mechanics of a suspension
bridge whereby many cables provide the necessary structural support, Flywire
allows support to be provided by fibers specifically to the areas that require
it the most, namely the forefoot and the heel. Such a targeted support system
avoids using layers of material to support the whole foot thus reducing the
shoe’s net weight by up to 50%. </b><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-IstjWYAafXw/T56nznQzp4I/AAAAAAAAAy4/WTP2hhrHBsA/s1600/3538789327_909f7ac542_z.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://2.bp.blogspot.com/-IstjWYAafXw/T56nznQzp4I/AAAAAAAAAy4/WTP2hhrHBsA/s640/3538789327_909f7ac542_z.jpg" width="640" /></a></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial; mso-ansi-language: EN-US; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 13.0pt;">T<b>o
best illustrate this fiber based architecture is by placing a light source
within a shoe. In this case it was a Nike Hyperdunk. The striped and
crisscrossed patterns clearly define the areas that require additional support
for the athlete. The distribution of the fibers across the upper though based
on the mechanics of a suspension bridge fail to capture the vertical linearity
of said bridge. It’s visual similarity is far closer to the architecture of a
dragonfly’s wing a natural design that could benefit the performance of Flywire
further. </b></span><span lang="EN-US" style="font-family: Arial; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-font-size: 16.0pt; mso-bidi-font-weight: bold;"><o:p></o:p></span></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-wdThfL1JKcs/T56oASF9T2I/AAAAAAAAAzA/wJEPAxpRIS4/s1600/Copyrighted_Image_Reuse_Prohibited_198026.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="384" src="http://2.bp.blogspot.com/-wdThfL1JKcs/T56oASF9T2I/AAAAAAAAAzA/wJEPAxpRIS4/s640/Copyrighted_Image_Reuse_Prohibited_198026.jpg" width="640" /></a></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US" style="font-family: Arial; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-font-size: 16.0pt; mso-bidi-font-weight: bold;">The various cellular shapes within a dragonfly’s
wing carry the responsibility of determining the amount of stiffness or
flexibility in that area of the wing whilst being as lightweight as possible.
The somewhat randomized pattern is in fact optimized to allow rigid and
flexible configurations along the span of the wings. </span><span lang="EN-US" style="font-family: Arial; mso-ansi-language: EN-US; mso-bidi-font-family: Verdana; mso-bidi-font-size: 13.0pt;">For example the quadrilateral areas on the edges
determine the more rigid and stiff portions of the wing while the largely
compartmentalized hexagonal areas are responsible for the areas more likely to
bend and sway. This same set of rules is applicable to the composition of a
shoe. <o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial; mso-ansi-language: EN-US; mso-bidi-font-family: Verdana; mso-bidi-font-size: 13.0pt;"><b>The
surface of a dragonfly’s wing can be interpreted as the single piece of fabric
that would be used to cover the upper of a shoe. Integrating Flywire into this
single sheet of fabric could allow for the exact same quadrilateral and
hexagonal shapes to be created to reinforce the fabric in the same way it does
for the dragonfly’s wing. By changing the vertically running lines to
compartmentalized hexagonal cells would provided the same amount of support but
increase the amount flexibility. The result would be a shoe that allowed the
foot to move more naturally but with an increased level of support and
protection.<span style="mso-spacerun: yes;"> </span><o:p></o:p></b></span></div>
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<span lang="EN-US" style="font-family: Arial; mso-ansi-language: EN-US; mso-bidi-font-family: Verdana; mso-bidi-font-size: 13.0pt;"><b>For
such performance benefits the only conceivable compromise to be made would be
in the aesthetic. The clean, simple and symmetrical lines on the current
Hyperdunk would be replaced by a randomized collection of quadrilateral and
hexagonal compartments. But by remaining with the dragonfly wings as the source
of inspiration, the slightly more complex architectural details can be
embellished with colour patterns as good as these:</b> <span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<a href="http://1.bp.blogspot.com/-vcvvqU7-1rI/T56oeDMMM2I/AAAAAAAAAzY/O6Piw5tF8dU/s1600/33591981_7ddf6221ee_b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://1.bp.blogspot.com/-vcvvqU7-1rI/T56oeDMMM2I/AAAAAAAAAzY/O6Piw5tF8dU/s640/33591981_7ddf6221ee_b.jpg" width="582" /></a></div>
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<a href="http://2.bp.blogspot.com/-Ssbni1KJMWI/T56ogvdTZ7I/AAAAAAAAAzg/TkFpLQqyuCE/s1600/2006.12.23.15+Dragonfly+WingsPOI2.100x.LF.7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="http://2.bp.blogspot.com/-Ssbni1KJMWI/T56ogvdTZ7I/AAAAAAAAAzg/TkFpLQqyuCE/s640/2006.12.23.15+Dragonfly+WingsPOI2.100x.LF.7.jpg" width="640" /></a></div>
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<a href="http://1.bp.blogspot.com/-J-2Mq4eQBX0/T56p03xFi5I/AAAAAAAAAzo/cA-KApH6GSA/s1600/4294613007_7feaeace56_z.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://1.bp.blogspot.com/-J-2Mq4eQBX0/T56p03xFi5I/AAAAAAAAAzo/cA-KApH6GSA/s640/4294613007_7feaeace56_z.jpg" width="640" /></a></div>
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<!--EndFragment-->Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1703065919521436668.post-25862810105689905522012-04-20T16:52:00.000+01:002012-04-20T16:52:00.737+01:00When Hirst and Sneakers Collide<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-77562YkWSSs/T5GEnJYA63I/AAAAAAAAAx8/Jv0o_Qjkn-o/s1600/4415223917_167fecbd26_b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="426" src="http://3.bp.blogspot.com/-77562YkWSSs/T5GEnJYA63I/AAAAAAAAAx8/Jv0o_Qjkn-o/s640/4415223917_167fecbd26_b.jpg" width="640" /></a></div>
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<span lang="EN-US" style="font-family: Arial;"><b><span class="Apple-style-span" style="font-size: x-large;">"Cut
us in half, we're all the fucking same." – Damien Hirst<o:p></o:p></span></b></span></div>
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<span lang="EN-US" style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Times; mso-bidi-font-size: 16.0pt;"><b>Hirst’s
bravado may hold true to the world of sneakers. What is a sneaker if not
anything other than a vessel to contain and protect your foot? Cut any shoe in
half and the empty cavity within it is always the same in shape if not size.
Cut any mammal in half for that matter and they will all have mammary glands a
gut and a spine. Why then do it and what is there to learn? <span style="mso-spacerun: yes;"> </span><o:p></o:p></b></span></div>
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<span lang="EN-US" style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Times; mso-bidi-font-size: 16.0pt;"><b>Simultaneously
being able to see the outside and the inside of something is somewhat of a
childish but ever real fascination for many. From the gore enthusiasts to the
scientifically minded, or from the weak stomached to simply curious, thousands
upon thousands have marveled at Damien Hirst’s spliced cows and sheep. Such a
fascination I do share but I hasten to add that it has also crossed my mind to adapt
Hirst’s technique to discover what sort of world exists inside other forms that
don’t necessarily live and breathe. For instance, why not consider an object
such as a shoe? With Hirst’s animals one’s awareness is attuned to be in the
presence of death. The basic impossibility that death can be cheated after
being cut in half is something that we are aware of even from the youngest of
ages. But this is a rule only relevant to what lives and breathes. <span style="mso-spacerun: yes;"> </span><o:p></o:p></b></span></div>
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<span lang="EN-US" style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Times; mso-bidi-font-size: 16.0pt;"><b>However,
to adopt a similar stance to cutting a shoe in half is not that drastically
different. After all, the shoe is completely ineffectual once sawn in half. It
cannot function without all its parts being together in exactly the same way an
animal cant live without being whole. By substituting function for life, the
action of sawing a shoe in half to reveal its inner workings is as effective in
destroying its function as sawing an animal in half is to kill it. By experimenting
in such practices the question is do we learn more about the living by dealing
with the dead? Dissection after all is a scientific way of looking at something
and a way to then explain it. <o:p></o:p></b></span></div>
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<span lang="EN-US" style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Times; mso-bidi-font-size: 16.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><div style="text-align: justify;">
<b>Keeping
that all in mind, lets then have a look at my collection of dead shoes titled
‘Natural History’ and see if there is any truth in it all. </b></div>
</span><br />
<span lang="EN-US" style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Times; mso-bidi-font-size: 16.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><b><br /></b></span><br />
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<a href="http://4.bp.blogspot.com/-agelwyO72iU/T5GE4aOYlYI/AAAAAAAAAyE/VLNkj0qlFt0/s1600/80043058_ed6eb63f99_b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="424" src="http://4.bp.blogspot.com/-agelwyO72iU/T5GE4aOYlYI/AAAAAAAAAyE/VLNkj0qlFt0/s640/80043058_ed6eb63f99_b.jpg" width="640" /></a></div>
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<a href="http://2.bp.blogspot.com/-pwvWiN-0lZg/T5GE6kpey4I/AAAAAAAAAyM/cF84AY3pEsU/s1600/84749595_fe731a0318_b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="424" src="http://2.bp.blogspot.com/-pwvWiN-0lZg/T5GE6kpey4I/AAAAAAAAAyM/cF84AY3pEsU/s640/84749595_fe731a0318_b.jpg" width="640" /></a></div>
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<a href="http://2.bp.blogspot.com/-uIP4Dk5k9p0/T5GE8vGqumI/AAAAAAAAAyU/6bx1Q3e05SY/s1600/Afbeelding-15.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="424" src="http://2.bp.blogspot.com/-uIP4Dk5k9p0/T5GE8vGqumI/AAAAAAAAAyU/6bx1Q3e05SY/s640/Afbeelding-15.png" width="640" /></a></div>
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<a href="http://4.bp.blogspot.com/-M_jBasRKLXk/T5GFJigCVOI/AAAAAAAAAyc/sHLaAAkgUSg/s1600/half-shoe.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="424" src="http://4.bp.blogspot.com/-M_jBasRKLXk/T5GFJigCVOI/AAAAAAAAAyc/sHLaAAkgUSg/s640/half-shoe.jpg" width="640" /></a></div>
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<a href="http://3.bp.blogspot.com/-m6EymFYpABs/T5GFK1FDl-I/AAAAAAAAAyk/Rkkb_MJbg70/s1600/run_shoe_bg_lead.ashx.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="436" src="http://3.bp.blogspot.com/-m6EymFYpABs/T5GFK1FDl-I/AAAAAAAAAyk/Rkkb_MJbg70/s640/run_shoe_bg_lead.ashx.jpeg" width="640" /></a></div>
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<a href="http://2.bp.blogspot.com/-GKhILbFK1KM/T5GFLtyTYOI/AAAAAAAAAyo/tHSbWhOOiDk/s1600/356299399_9aa49080ec_z.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="512" src="http://2.bp.blogspot.com/-GKhILbFK1KM/T5GFLtyTYOI/AAAAAAAAAyo/tHSbWhOOiDk/s640/356299399_9aa49080ec_z.jpg" width="640" /></a></div>
<span lang="EN-US" style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Times; mso-bidi-font-size: 16.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><b><br /></b></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1703065919521436668.post-36092625532109339732012-04-16T11:38:00.000+01:002012-04-16T11:40:41.018+01:00Intelligent | Materials<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-AGd35YmIV7Q/T4v1CrPtl0I/AAAAAAAAAxs/3zMsqZ3XFDY/s1600/Photochromic-Powder.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="216" src="http://2.bp.blogspot.com/-AGd35YmIV7Q/T4v1CrPtl0I/AAAAAAAAAxs/3zMsqZ3XFDY/s640/Photochromic-Powder.jpg" width="640" /></a></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: 17px;"><b><br /></b></span></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US"><b>When
the topic of Nike’s innovation kitchen is raised it is hard not to conjure up
the image of a room filled with exotic materials and complicated pieces of
technology. This is down partly to our naturally speculative nature but increasingly
due to Nike’s memorable marketing material. Tales from the Kitchen is no
exception. The increasingly complicated technological developments such as
Hyperfuse are neatly summarized through a comical, comic book style story
involving its creators. The result is that you are enlightened yet left quizzical
as to what other advances will be made in the near and distant future. This is
where intelligent materials come in. Having watched all the current
installments from Tales from the Kitchen for a second, third and even fourth
time, I would like to propose where I think Nike will be venturing next:
photocromic materials.</b></span>
</span></div>
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<span lang="EN-US"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></span></div>
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<span lang="EN-US"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>
</b></span></span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span lang="EN-US">Photochromism does not
have a rigorous definition, but is usually used to describe compounds that
undergo a reversible photochemical reaction. Without delving too deep into the
science of it all this is when pigments can change from being colourless to
coloured/opaque when exposed to natural/UV light. This colour shift effect
appears in just a few seconds and can happen more than 1000 times before the
reaction vanishes. The more light the pigments are absorbing the more the
pigments shift into an intense colour. The video below will demonstrate:</span></b></span></div>
</div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: 17px;"><b><br /></b></span></span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>
</b></span>
<iframe allowfullscreen="" frameborder="0" height="360" src="http://www.youtube.com/embed/kc-iqe3FglY" width="480"></iframe></div>
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<span lang="EN-US" style="font-family: Arial;"><b>As first seen with the Hyperfuse
releases, there is a market for more adventurous colour combinations. Hyperfuse’s
success is in the way it can layer colours due to the composite materials
inability to completely absorb the colour pigment(s). Importantly, these colour
combinations are pernament and are extremely unlikely to fluctuate over the
course of time. Photocromic materials on the other hand would offer diverse
flexibility of colourways and an additional tonal complexity. Depending on the
sensitivity of the material, changes in colour could vary from muted tonal
ranges of the original colour to altogether entirely new colours. Best of all
these changes are entirely controlled by external factors of our living
environment. Hypothetically this could mean that your shoes would never be the
same for any prolonged period of time. Just as a closing thought, imagine if a
Nike AF1 could transform itself into any of these colours and back again.</b></span><span lang="EN-US" style="color: #00072d; font-family: Arial;"> </span><span lang="EN-US" style="color: #00072d; font-family: Arial;"> </span></div>
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<a href="http://4.bp.blogspot.com/-8GBX1944B4k/T4v2SlHTv4I/AAAAAAAAAx0/XqnMg70jYcQ/s1600/01-nike-hyperfuse.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="452" src="http://4.bp.blogspot.com/-8GBX1944B4k/T4v2SlHTv4I/AAAAAAAAAx0/XqnMg70jYcQ/s640/01-nike-hyperfuse.jpg" width="640" /></a></div>
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</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1703065919521436668.post-51913017529381242412012-04-10T15:25:00.003+01:002012-04-10T15:25:51.798+01:00You Can't Forget About The Socks!<div style="text-align: center;">
<iframe allowfullscreen="" frameborder="0" height="360" src="http://www.youtube.com/embed/7kLYy5j2org" width="640"></iframe>
</div>
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<b><span style="font-family: Arial; font-size: 11pt;">Directed by <a href="http://twitter.com/#!/sneadsbyree" target="_blank">Sneds By REE</a>, this latest video homage to Bruce
Kilgore’s original Air Force One design </span><span lang="EN-US" style="font-family: Arial; font-size: 11pt;">features the impressive AF1 collection of <a href="http://www.sneakerplay.com/blog/AfrOkiX/" target="_blank">Afrokix</a>. </span><span style="font-family: Arial; font-size: 11pt;">Like the many who have
watched it, it is near impossible to fight the temptation in naming all the thirty
AF1’s commemorating the design’s 30 years of existence. Once the naming novelty
has worn off, there is a small but necessary stylistic criticism needing
singling out: the need to match your socks with you kicks. <o:p></o:p></span></b></div>
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<span style="font-family: Arial; font-size: 11pt;"><b>Throughout the entirety of the clip the same pair of socks
is being paired with all 30 AF1’s. At times the matching/clashing of the sock’s
colours and design makes the sneaker pop more than normal but more often than
not the socks distract from the individuality of the shoes. It might just boil
down to a taste thing but for me the shoe is the attraction and needs to be
showcased to the best of its capabilities meaning socks have to toe the line. </b><o:p></o:p></span></div>
</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1703065919521436668.post-81594693757414832722012-04-05T13:10:00.000+01:002012-04-05T13:10:48.613+01:00The Missing Shoe?<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-8vsdKgxmqWI/T3wkZ5dRMqI/AAAAAAAAAxk/ByQWGPwCvBg/s1600/nike_tamu_university_concept_sneaker_design_01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="268" src="http://4.bp.blogspot.com/-8vsdKgxmqWI/T3wkZ5dRMqI/AAAAAAAAAxk/ByQWGPwCvBg/s640/nike_tamu_university_concept_sneaker_design_01.jpg" width="640"></a></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">No one wants to be slow. The three videos that I have selected all share a general narrative that explores and celebrates what speed means to the human experience. Taken from Nike's the <a href="http://www.designboom.com/contemporary/artofspeed.html" target="_blank">Art of Speed</a> project, they all individually explore this phenomenon but crucially their scripts are left blank as to what tools (namely their footwear) might most benefit their athletic goals. It is thus up to us to best consider what shoe would be ideally suited to the physical demands of each athlete.</span></b></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br></span></b></div>
<div style="text-align: justify;">
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">To commence proceedings we start with Cary Murnion & Jonathan Millot's <i>'Shortest Race'. </i>From start to finish the shortest race is only 39.9" long. This concept turns the idea of a race upside down - anyone can compete in arguably any shoe. The film explores different philosophies about training for an event that's never been run before. The array in types of footwear reflects each of these individual philosophies from a Nike Dunk Low to the Nike Zoom MaxCat. Shot like a classic sporting event, every finish is a photo finish for what is a one stride race - cutting right to what everyone waits to see: the finish. </span></b></div>
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<iframe allowfullscreen="" frameborder="0" height="480" src="http://www.youtube.com/embed/RecJmzsRXig" width="640"></iframe></div>
<br>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Had I attended this prestigious meet myself, my footwear of choice would have been the rather serious <a href="http://insidethesneakerbox.com/2012/03/29/nike-free-3-0-v4/" target="_blank">Nike Free 3.0. V4 'Dark Grey</a>'. With its low<span class="Apple-style-span" style="line-height: 20px;">-profile Free 3.0 Phylite sole alongside a matching seamless booty and laces and a dark grey overlay that replaces the Dynamic Fit System of the Free Run+ 3 for of a more barefoot-like feel would definitely guarantee me a podium finish. <span class="Apple-style-span" style="font-size: x-small;">(<span class="Apple-style-span" style="color: red;">MORE VIDEOS AFTER THE BREAK</span>)</span></span></span></b><br>
</div><a href="http://adollartwenty.blogspot.com/2012/04/missing-shoe.html#more">Read more »</a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1703065919521436668.post-44556958007039463142012-04-03T14:36:00.000+01:002012-04-03T14:36:33.318+01:00Genealogy Of Speed | The Forgotten Bits<div class="separator" style="clear: both; text-align: center;">
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<a href="http://3.bp.blogspot.com/-z0PugFk1n9Q/T3rkZ-mMnhI/AAAAAAAAAw0/zTHwOrnM_f8/s1600/159127628.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="436" src="http://3.bp.blogspot.com/-z0PugFk1n9Q/T3rkZ-mMnhI/AAAAAAAAAw0/zTHwOrnM_f8/s640/159127628.jpg" width="640" /></a></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Two recent re-releases of 2012 (the <a href="http://hypebeast.com/2011/05/nike-air-flow-story/" target="_blank">Nike Air Flow</a> & <a href="http://www.highsnobiety.com/news/2012/03/26/nike-air-current-2012-another-look/" target="_blank">Current</a>) have once again placed the spotlight upon the minimally designed runner/racer niche. For those who are believers that less is more, it has come as a welcome return of this neglected aesthetic. Over the years, however, Nike's lack of focus upon re-releasing old school runners has seen important members of this family forgotten, most noticeably the founding model, the Nike Sock Racer. In all honesty, its chances of seeing a re-issue are nominal at best. But that does not prevent the celebration of its approach towards innovation from which numerous successive models have taken inspiration. </span></b></div>
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">In the mid '80s foam was glued to the bottom of a pair of socks in an effort to make a minimal running shoe. Needless to say, they didn't quite have enough support, so Bruce Kilgore, intrigued with the notion of the minimalist approach, added anatomical contouring to the bottom, girdle material to the sock, and attached some nylon closures to two straps across the instep and ball. T</span></b><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">he idea of a running shoe made from a pair of socks was now no longer so left field. The elastic upper hugged your foot to provide the best-fitting running shoe available. Because it could conform to whoever was wearing it, it was virtually a custom fit. It was the first time anyone thought you could make a shoe that literally hugged the foot and removed everything else. It's bona fide legacy is still evident in Nike's latest venture, the Flyknit. </span></b></div>
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