When
the topic of Nike’s innovation kitchen is raised it is hard not to conjure up
the image of a room filled with exotic materials and complicated pieces of
technology. This is down partly to our naturally speculative nature but increasingly
due to Nike’s memorable marketing material. Tales from the Kitchen is no
exception. The increasingly complicated technological developments such as
Hyperfuse are neatly summarized through a comical, comic book style story
involving its creators. The result is that you are enlightened yet left quizzical
as to what other advances will be made in the near and distant future. This is
where intelligent materials come in. Having watched all the current
installments from Tales from the Kitchen for a second, third and even fourth
time, I would like to propose where I think Nike will be venturing next:
photocromic materials.
Photochromism does not
have a rigorous definition, but is usually used to describe compounds that
undergo a reversible photochemical reaction. Without delving too deep into the
science of it all this is when pigments can change from being colourless to
coloured/opaque when exposed to natural/UV light. This colour shift effect
appears in just a few seconds and can happen more than 1000 times before the
reaction vanishes. The more light the pigments are absorbing the more the
pigments shift into an intense colour. The video below will demonstrate:
As first seen with the Hyperfuse
releases, there is a market for more adventurous colour combinations. Hyperfuse’s
success is in the way it can layer colours due to the composite materials
inability to completely absorb the colour pigment(s). Importantly, these colour
combinations are pernament and are extremely unlikely to fluctuate over the
course of time. Photocromic materials on the other hand would offer diverse
flexibility of colourways and an additional tonal complexity. Depending on the
sensitivity of the material, changes in colour could vary from muted tonal
ranges of the original colour to altogether entirely new colours. Best of all
these changes are entirely controlled by external factors of our living
environment. Hypothetically this could mean that your shoes would never be the
same for any prolonged period of time. Just as a closing thought, imagine if a
Nike AF1 could transform itself into any of these colours and back again.
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