In an age of transnational manufacturing, congenital
designs within Asian manufacturing powerhouses like China have historically
offered idiosyncratic takes on foreign things. By dissecting the physical
detail of foreign designs and newly assigning them in a style reflective of a
different culture, the process of reappropriation is complete. Chinese shoe
company Feiyue is an apt example. It has been a footwear staple in China for
generations, accoutering all classes in much the same way that Converse has achieved
equal success in the west. Fundamentally, they are the same shoe but are alien
to one another due to their cultural manifestations. These differences are best
illustrated by the work of artist ZXEROKOOL. The ‘Golden Star Destroyer’ is an
embodiment of the unyielding spirit of Chinese ambition coupled with a sense of
forward flying contemporary ideas courtesy of its pilot Evel Knievel, a bastion
of stunt culture and risk taking. The result is a cultural mashup illustrating
the strength of cultural difference within a universal shoe design available
the world over.
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